Laura Cullen in

Laura Cullen

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VP Strategic Growth and Transformation at Digital Commerce Global
📍 United Kingdom

Laura Cullen is a global eCommerce transformation leader, currently serving as VP of Strategic Growth & Transformation at Digital Commerce Global. Her career is defined by scaling digital commerce for top brands like Unilever, Barilla, and WPP, with a focus on AI-powered solutions. People who have worked with her describe her as bright, talented, and an expert.

While her public profile is focused on her professional achievements, her history of invention at a young age suggests a strong personal drive for innovation and creative problem-solving. She is a graduate of the University of Liverpool, where she earned a Bachelors Degree with honors.

Unique fact: While at Unilever, she became the companys youngest patented inventor for her work on personal care compositions.

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Experience
9 Years
Current Role
VP Strategic Growth and Transformation
Job Level
Senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

AI in Commerce
She frequently discusses moving beyond "AI hype" to find tangible commercial value and is focused on the rise of Agentic Commerce, as seen in her recent posts.
Strategic Growth
Her current role focuses on strategic growth and transformation. She recently supported DCG through a successful six-figure investment round and valuation increase.
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Career

Work history

10-2025
VP Strategic Growth and Transformation
Digital Commerce Global
6-2024 - 10-2025
Global Digital Commerce Director
Digital Commerce Global
6-2022 - 7-2024
Global Commerce Director
VML
1-2022 - 6-2022
Digital Commerce and Business Transformation Senior Consultant
Freelance
1-2021 - 1-2022
Global eCommerce CoE & Digital Shelf Content Lead
Barilla Group
In the press

Media appearances

Laura Cullen - VP Strategic Growth and Transformation at Digital Commerce Global | The Org. Featured in The Org
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Education
2016 - 2020
Bachelor’s Degree with honours
University of Liverpool
Education details unavailable
St Angela's and St Bonaventure's Sixth form
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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