Geeta Raghuvanshi

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DISC Type : CD

Chief Technology & Data Officer - Blue - Al Futtaim Digital at Al-Futtaim

United Arab Emirates

Overview

Geeta Raghuvanshi is the Chief Technology and Data Officer for Blue at Al-Futtaim, with over 20 years of experience driving innovation at the intersection of technology and data. She specializes in leveraging AI, machine learning, and data-driven strategies to achieve digital transformation goals. Geeta is an alumna of Pune University and Bharati Vidyapeeth.

In her personal time, Geeta is inspired by her mother, who she considers a key role model. She has two children who play musical instruments and wishes she could learn to play an instrument to join them. She is also a proponent for diversity and inclusion in the workplace.

Interesting fact: Geeta spearheaded the transformation of the Blue Rewards program into an AI-powered lifestyle platform, which is now active in nine countries.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

AI-Powered Platforms
Led the vision and launch of the Blue AI advisor, transforming a rewards program into an AI-enabled commerce and lifestyle platform.
Digital Transformation
Her career has focused on spearheading digital transformation initiatives, including her prior role as a leader of these efforts at DIFC.
Customer Loyalty
Manages Al-Futtaim's leading loyalty program, Blue Rewards, evolving it from a cashback system into a comprehensive lifestyle brand with millions of members.

Media Appearances

IWD 2025: Geeta Raghuvanshi, CTO at Blue, Al-Futtaim. Featured in TechItUpMe

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Work History

8-2022
Chief Technology & Data Officer - Blue - Al Futtaim Digital at Al-Futtaim
4-2021 - 8-2022
Head of Analytics Strategy and Delivery at Al-Futtaim
11-2017 - 4-2021
BI and Analytics Leader at DIFC
8-2014 - 11-2017
Business Analytics Specialist at Emaar
5-2010 - 6-2014
Business Consultant - Communication Sector at IBM Global Business Services

Education

6-2000 - 6-2004
Bachelor's degree from Pune University
2000 - 2004
B.E. from Bharati Vidyapeeth

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Arab Emirates Job Level : Leadership Designation : Chief Technology & Data Officer - Blue - Al Futtaim Digital at Al-Futtaim
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Insights For Selling To Geeta

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geeta is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Geeta

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Geeta move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Geeta take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Geeta

Personality Compatibility


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