Gelu Sulugiuc

Questioner
DISC Type : c

Member of The Supervisory Board at Dinamo Bucuresti

Copenhagen, Capital Region of Denmark, Denmark

Overview

Gelu Sulugiuc is the CEO and founder of Financial News Systems, leveraging AI to automate financial news. A seasoned media executive with roles at Bloomberg and Thomson Reuters, he has a history of building and scaling innovative news services. His first company, PLX AI, was acquired by Thomson Reuters. He holds a Masters degree from Columbia University and a BA from Ithaca College.

Originally from Romania and now based in Copenhagen, Gelu has a strong interest in supporting other ventures, having invested in the alternative protein company Tempty Foods. He is also actively involved in sports, serving on the supervisory board for the Romanian football club Dinamo Bucuresti. An Ithaca College article noted he enjoys the band Nine Inch Nails.

He successfully founded an AI-powered financial news service, PLX AI, which was later acquired by Thomson Reuters.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Financial News
He has founded two companies, PLX AI and Financial News Systems, focused on using AI and automation to deliver breaking equities news.
Venture Fundraising
He recently raised a €1. 5 million pre-seed round for his current company, Financial News Systems, from a single venture capital firm.
Startup Investing
He is an early investor in the food-tech company Tempty Foods and publicly celebrates their successes.

Media Appearances

Gelu has no verified media appearances

Work History

7-2025
Member of The Supervisory Board at Dinamo Bucuresti
12-2024
Chief Executive Officer at Financial News Systems
9-2022 - 11-2024
Director at Thomson Reuters
12-2018 - 9-2022
Founder & CEO at PLX AI
5-2017 - 11-2018
Managing Editor, Global Headlines at Bloomberg LP

Education

2000 - 2005
MIA from Columbia University
1996 - 1999
BA from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Member of The Supervisory Board at Dinamo Bucuresti
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Insights For Selling To Gelu

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gelu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gelu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gelu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gelu take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Gelu

Personality Compatibility


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