Gemma Juncá Rodriguez

Critic
DISC Type : C

Global Marketing & Brand Director at Iberia

Greater Madrid Metropolitan Area, Spain

Overview

Gemma Juncá Rodriguez is a seasoned marketing executive with over 28 years of experience, currently serving as the Global Marketing & Brand Director at Iberia. She specializes in brand transformation, customer experience, and developing high-performing teams, earning her the Best Spanish Marketing Director award in 2023. Colleagues describe her as a strategic and visionary leader.

Outside of her corporate role, Gemma is a prominent figure in the marketing industry, recently serving as the jury president for the National Marketing Awards. She is passionate about the power of travel to connect cultures and has been instrumental in expanding Iberias brand presence in Latin America.

Unique fact: Gemma spearheaded the "Espacio Iberia" pop-up experience, bringing a simulated flight experience to city centers like Madrid and Buenos Aires.

Personality Overview

Critic

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Transformation
She has led major rebranding and cultural transformation projects at both Iberia and Telefónica, focusing on modernizing the customer experience and brand perception.
Customer Experience
Emphasizes that people, not just technology, make the difference in customer satisfaction. She focuses on creating unique, tangible brand experiences for travelers.
Team Leadership
Described as a "teams developer" and a leader with strong coaching skills. She is focused on building purpose-driven, high-performing teams to drive business results.

Media Appearances

Gemma has no verified media appearances

Work History

8-2018
Global Marketing & Brand Director at Iberia
4-2014
Head of Brand and Marketing at Iberia
9-2012 - 3-2014
Head of Brand & Strategy at Telefónica España
2-1999 - 9-2012
Marketing Communication Manager at Telefónica España
10-1997 - 12-1998
Directora de Cuentas at Ogilvy & Mather

Education

2016 - 2016
Brand Transformation Executive Program from The Valley Business & Tech School
2-2012 - 11-2012
Women in Leadership Program from Universitas Telefonica

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Global Marketing & Brand Director at Iberia
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gemma

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gemma take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gemma

Personality Compatibility


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