Gemma Juncá Rodriguez in

Gemma Juncá Rodriguez

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Global Marketing & Brand Director at Iberia
📍 Greater Madrid Metropolitan Area, Spain

Gemma Juncá Rodriguez is a seasoned marketing executive with over 28 years of experience, currently serving as the Global Marketing & Brand Director at Iberia. She specializes in brand transformation, customer experience, and developing high-performing teams, earning her the Best Spanish Marketing Director award in 2023. Colleagues describe her as a strategic and visionary leader.

Outside of her corporate role, Gemma is a prominent figure in the marketing industry, recently serving as the jury president for the National Marketing Awards. She is passionate about the power of travel to connect cultures and has been instrumental in expanding Iberias brand presence in Latin America.

Unique fact: Gemma spearheaded the "Espacio Iberia" pop-up experience, bringing a simulated flight experience to city centers like Madrid and Buenos Aires.

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Experience
32 Years
Current Role
Global Marketing & Brand Director
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Gemma cares about

Brand Transformation
She has led major rebranding and cultural transformation projects at both Iberia and Telefónica, focusing on modernizing the customer experience and brand perception.
Customer Experience
Emphasizes that people, not just technology, make the difference in customer satisfaction. She focuses on creating unique, tangible brand experiences for travelers.
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Career

Work history

8-2018
Global Marketing & Brand Director
Iberia
4-2014
Head of Brand and Marketing
Iberia
9-2012 - 3-2014
Head of Brand & Strategy
Telefónica España
2-1999 - 9-2012
Marketing Communication Manager
Telefónica España
10-1997 - 12-1998
Directora de Cuentas
Ogilvy & Mather
In the press

Media appearances

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Education
2016 - 2016
Brand Transformation Executive Program
The Valley Business & Tech School
2-2012 - 11-2012
Women in Leadership Program
Universitas Telefonica
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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