Gemma Shepherdson

Enigma
DISC Type : cid

Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring) at Newell Brands

Liverpool, England, United Kingdom

Overview

Gemma is a pragmatic and energetic Marketing Manager at Newell Brands, responsible for the strategy and P&L of iconic brands like Sharpie and Parker. She focuses on using consumer insights to drive brand growth and profitability. People who have worked with her describe her as talented, organized, and calm.

Her teams recent work on the Sharpie brand was recognized at the bCreator Awards.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

In-Store Brand Activation
Recently launched a Sharpie brand bay in Tesco to create excitement and drive education directly with consumers in a retail environment.
Consumer-Led Strategy
Her core focus is on "Turning Insight into Impact, " using consumer data to inform brand strategy and decision-making.
Team Recognition
Publicly celebrates her team's achievements, highlighting their collective success at events like the bCreator Awards.

Media Appearances

Gemma has no verified media appearances

Work History

3-2025
Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring) at Newell Brands
10-2024 - 3-2025
Senior Digital and Activation Manager at John West Foods
4-2021 - 10-2024
Digital Manager at John West Foods
7-2020 - 4-2021
Global Brand Manager at MPM Products Ltd
2-2020 - 7-2020
Assistant Brand Manager UK & EMEA - Encore at MPM Products Ltd

Education

2013 - 2016
Bachelor's degree from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 13 Location : Liverpool, England, United Kingdom Job Level : Middle Designation : Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring) at Newell Brands
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gemma

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gemma take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gemma

Personality Compatibility


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