Gemma Shepherdson in

Gemma Shepherdson

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Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring) at Newell Brands
📍 Liverpool, England, United Kingdom

Gemma is a pragmatic and energetic Marketing Manager at Newell Brands, responsible for the strategy and P&L of iconic brands like Sharpie and Parker. She focuses on using consumer insights to drive brand growth and profitability. People who have worked with her describe her as talented, organized, and calm.

Her teams recent work on the Sharpie brand was recognized at the bCreator Awards.

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Experience
13 Years
Current Role
Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring)
Job Level
Middle
Location
Liverpool, England, United Kingdom
Personality Overview

How Gemma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gemma cares about

In-Store Brand Activation
Recently launched a Sharpie brand bay in Tesco to create excitement and drive education directly with consumers in a retail environment.
Consumer-Led Strategy
Her core focus is on "Turning Insight into Impact, " using consumer data to inform brand strategy and decision-making.
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Career

Work history

3-2025
Marketing Manager, UK&l Marketing (Sharpie, Paper Mate, Dymo, Parker, Elmers, Waterman & Rotring)
Newell Brands
10-2024 - 3-2025
Senior Digital and Activation Manager
John West Foods
4-2021 - 10-2024
Digital Manager
John West Foods
7-2020 - 4-2021
Global Brand Manager
MPM Products Ltd
2-2020 - 7-2020
Assistant Brand Manager UK & EMEA - Encore
MPM Products Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2016
Bachelor's degree
University of Lancashire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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