Gemma Spence

Trailblazer
DISC Type : DI

Chief Executive Officer at VML

London, England, United Kingdom

Overview

Gemma has no verified overview

Personality Overview

Persuasive

Achievement-Oriented

Informal

They prefer to ensure that they are in control of the situation.  They will fight for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

Gemma has no verified topics they care about

Media Appearances

Gemma has no verified media appearances

Work History

9-2025
Chief Executive Officer at VML
12-2023 - 10-2025
Chief Digital Commerce Officer at VML
12-2021 - 12-2023
Vice President, Commerce Transformation at VML
1-2021
Investor at WatchHouse
12-2020
Advisor at Nudge

Education

3-2025 - 10-2028
PhD - Doctorate of Marketing (Part time) from University of Strathclyde
2021 - 2023
Master of Business Administration - MBA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at VML
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gemma

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Gemma take some risk or not?

  • If necessary, they will be ready to take risks.

You And Gemma

Personality Compatibility


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