Gemma Strath

Trailblazer
DISC Type : DI

Head of Group Marketing at The Pools

Preston, England, United Kingdom

Overview

Gemma is a multifaceted marketing leader with over 20 years of experience in the retail, leisure, and gaming industries. As Head of Group Marketing at The Pools, she leads brand, digital, and customer engagement strategy. Colleagues describe her as a visionary, strategic, and inspiring leader, adept at delivering high-profile, multi-channel campaigns.

She recently spearheaded the launch of The Pools Foundation, marking the companys 100-year history with a £100, 000 donation to the Teenage Cancer Trust.

Personality Overview

Achievement-Oriented

Persuasive

Informal

They will bat for you if they come to believe in you.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Brand Revitalization
Currently leading the rebrand of the 100-year-old brand The Pools, launching the 'True Originals' campaign to blend nostalgia with a modern feel for new audiences.
AI in Marketing
Actively follows how AI tools like Google's Imagen and Gemini can help lean marketing teams operate with start-up speed and transform what is possible in campaigns.
Corporate Philanthropy
Recently launched The Pools Foundation, a new chapter for the company focused on community and giving back, starting with a significant donation to Teenage Cancer Trust.

Media Appearances

The Pools names Gemma Strath‑Billington as Head of Group Marketing. Featured in AG Brief

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Meet Gemma Strath‑Billington – Head of Group Marketing at The Pools. Featured in Comparasino

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Former Betfred marketing chief takes a punt on The Pools. Featured in Prolific North

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Work History

4-2025
Head of Group Marketing at The Pools
2-2025 - 4-2025
Senior Marketing Consultant at Various Companies
3-2024 - 2-2025
Marketing Director| Senior Marketing Consultant at GigPig
4-2022 - 3-2024
Head Of Marketing at PMT - Professional Music Technology
6-2021 - 5-2022
Head of Marketing at The Food Warehouse Iceland at the food WAREHOUSE

Education

2014 - 2014
CAM from Oxford College of Marketing
2012 - 2013
CIM Professional Diploma in marketing from Warrington Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Preston, England, United Kingdom Job Level : Mid-senior Designation : Head of Group Marketing at The Pools
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gemma

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Gemma take some risk or not?

  • They can take risks if necessary.

You And Gemma

Personality Compatibility


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