Gemma Strath in

Gemma Strath

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Head of Group Marketing at The Pools
📍 Preston, England, United Kingdom

Gemma is a multifaceted marketing leader with over 20 years of experience in the retail, leisure, and gaming industries. As Head of Group Marketing at The Pools, she leads brand, digital, and customer engagement strategy. Colleagues describe her as a visionary, strategic, and inspiring leader, adept at delivering high-profile, multi-channel campaigns.

She recently spearheaded the launch of The Pools Foundation, marking the companys 100-year history with a £100, 000 donation to the Teenage Cancer Trust.

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Experience
4 Years
Current Role
Head of Group Marketing
Job Level
Mid-senior
Location
Preston, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Gemma cares about

Brand Revitalization
Currently leading the rebrand of the 100-year-old brand The Pools, launching the 'True Originals' campaign to blend nostalgia with a modern feel for new audiences.
AI in Marketing
Actively follows how AI tools like Google's Imagen and Gemini can help lean marketing teams operate with start-up speed and transform what is possible in campaigns.
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Career

Work history

4-2025
Head of Group Marketing
The Pools
2-2025 - 4-2025
Senior Marketing Consultant
Various Companies
3-2024 - 2-2025
Marketing Director| Senior Marketing Consultant
GigPig
4-2022 - 3-2024
Head Of Marketing
PMT - Professional Music Technology
6-2021 - 5-2022
Head of Marketing at The Food Warehouse Iceland
the food WAREHOUSE
In the press

Media appearances

The Pools names Gemma Strath‑Billington as Head of Group Marketing. Featured in AG Brief
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Meet Gemma Strath‑Billington – Head of Group Marketing at The Pools. Featured in Comparasino
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Education
2014 - 2014
CAM
Oxford College of Marketing
2012 - 2013
CIM Professional Diploma in marketing
Warrington Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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