Matt Knowles

Commander
DISC Type : D

Head of CRM at The Pools

Kidderminster, England, United Kingdom

Overview

Matt is the Head of CRM at The Pools, bringing over 10 years of experience from top gaming industry companies like Betway, Gamesys, and Betfair. He is an expert in developing CRM strategies that enhance customer retention and loyalty, and holds a Postgraduate Diploma in Digital Marketing.

Outside of his professional life, Matt is a supportive family man. He recently shared that his wife made the difficult decision to leave a company she adored after over 10 years to find a role with more flexible hybrid or remote working options, indicating a shared value for work-life balance.

He is recognized by colleagues not just as a CRM expert, but for his significant value-add in areas like hands-on project management.

Personality Overview

Risk-Taker

Very Quick

Strong-Willed

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

CRM Strategy
As Head of CRM, he is responsible for all CRM strategy, operations, and driving the company's CRM roadmap, with a focus on scaling up operations.
Team Expansion
He is actively and publicly focused on hiring and expanding his CRM team at The Pools, indicating a focus on growth and talent acquisition.
Customer Retention
His experience centers on implementing campaigns that increase customer retention, loyalty, and satisfaction across multiple channels and global markets.

Media Appearances

The Pools Appoints New Head of Product and Head of CRM. Featured in iGamingFuture

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The Pools continues restructuring with new senior appointments. Featured in Focus Gaming News

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Work History

6-2024
Head of CRM at The Pools
9-2021 - 6-2024
Global Senior CRM & CX Manager at Win Technologies
8-2018 - 9-2021
CRM Manager at Win Technologies
5-2017 - 8-2018
CRM Lead - Sports at Gamesys
4-2013 - 5-2017
Senior Reactivation CRM Executive at Gamesys

Education

2014 - 2016
PG Diploma in Digital Marketing from The Institute of Direct and Digital Marketing
2008 - 2012
BA (Hons) Business Studies from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 14 Location : Kidderminster, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM at The Pools
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If convinced, they can reach decisions quite fast.
  • Can Matt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matt

Personality Compatibility


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