Matt Knowles in

Matt Knowles

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Head of CRM at The Pools
📍 Kidderminster, England, United Kingdom

Matt is the Head of CRM at The Pools, bringing over 10 years of experience from top gaming industry companies like Betway, Gamesys, and Betfair. He is an expert in developing CRM strategies that enhance customer retention and loyalty, and holds a Postgraduate Diploma in Digital Marketing.

Outside of his professional life, Matt is a supportive family man. He recently shared that his wife made the difficult decision to leave a company she adored after over 10 years to find a role with more flexible hybrid or remote working options, indicating a shared value for work-life balance.

He is recognized by colleagues not just as a CRM expert, but for his significant value-add in areas like hands-on project management.

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Experience
14 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
Kidderminster, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Matt cares about

CRM Strategy
As Head of CRM, he is responsible for all CRM strategy, operations, and driving the company's CRM roadmap, with a focus on scaling up operations.
Team Expansion
He is actively and publicly focused on hiring and expanding his CRM team at The Pools, indicating a focus on growth and talent acquisition.
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Career

Work history

6-2024
Head of CRM
The Pools
9-2021 - 6-2024
Global Senior CRM & CX Manager
Win Technologies
8-2018 - 9-2021
CRM Manager
Win Technologies
5-2017 - 8-2018
CRM Lead - Sports
Gamesys
4-2013 - 5-2017
Senior Reactivation CRM Executive
Gamesys
In the press

Media appearances

The Pools Appoints New Head of Product and Head of CRM. Featured in iGamingFuture
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The Pools continues restructuring with new senior appointments. Featured in Focus Gaming News
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Education
2014 - 2016
PG Diploma in Digital Marketing
The Institute of Direct and Digital Marketing
2008 - 2012
BA (Hons) Business Studies
University of Plymouth
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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