Gen Obata

Critic
DISC Type : C

Chief Marketing Officer/SVP, JKA (Japan, Korea & Australia) at Ralph Lauren

New York, New York, United States

Overview

Gen has no verified overview

Personality Overview

Negotiator

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Gen has no verified topics they care about

Media Appearances

Gen has no verified media appearances

Work History

7-2024
Chief Marketing Officer/SVP, JKA (Japan, Korea & Australia) at Ralph Lauren
2-2021 - 7-2024
Brand General Manager, Estée Lauder and Tom Ford Beauty Japan at The Estée Lauder Companies Inc.
12-2016 - 2-2021
Vice President, Global Retail Experience, Estée Lauder at The Estée Lauder Companies Inc.
3-2013 - 12-2016
Executive Director of Strategic Projects, Global Retail Channel at The Estée Lauder Companies Inc.
5-2008 - 2-2013
Director, Strategy and Consumer Insights at Coach Inc

Education

8-2000 - 5-2002
MBA from Cornell Johnson Graduate School of Management
2000 - 2002
MBA from Cornell University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : N/A Designation : Chief Marketing Officer/SVP, JKA (Japan, Korea & Australia) at Ralph Lauren
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Insights For Selling To Gen

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gen

Personality Compatibility


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