Genelle Kunst

Go-getter
DISC Type : d

Senior Vice President, Growth Marketing at Demandbase

United States

Overview

Genelle Kunst is the Senior Vice President of Growth Marketing at Demandbase, with over 15 years of experience leading marketing for high-growth SaaS companies like Adobe and Bloomreach. She specializes in GTM strategy, scaling global teams, and driving revenue growth. Genelle holds a PMP certification and an MBA from San Diego State University.

She is a strong advocate for workplace diversity, equity, inclusion, and belonging, and has served as an executive sponsor for a corporate DEI group.

Unique fact: Genelles career spans three Fortune 500 tech companies (Adobe, Oracle, and Sony) in addition to several high-growth SaaS firms.

Personality Overview

Challenger

Direct & Candid

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Go-to-Market Strategy
Her career is focused on leading GTM strategies that increase brand visibility, drive global expansion, and support scalable growth in competitive markets.
AI in Marketing
She discusses the evolving role of AI in marketing and its impact on personalizing the customer journey and delivering actionable insights for GTM teams.
Partner Ecosystems
As a podcast guest, she has shared her insights on building opportunities with partner marketing and the importance of cross-functional alignment to drive mutual success.

Media Appearances

Genelle has no verified media appearances

Work History

1-2026
Senior Vice President, Growth Marketing at Demandbase
6-2024 - 1-2026
Vice President, Global Revenue & Brand Marketing at Simpro Software
1-2022 - 5-2024
Vice President, Global Programs and AMER Marketing at Bloomreach
6-2020 - 12-2021
Global Vice President, Marketing at Dotdigital
2018 - 2020
Head of Marketing, High Tech & Manufacturing at Adobe

Education

Master of Business Administration - MBA from San Diego State University
Bachelor of Arts - BA from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Leadership Designation : Senior Vice President, Growth Marketing at Demandbase
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Insights For Selling To Genelle

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Genelle is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Genelle

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Genelle move?

  • Their decision making speed is somewhere in the middle.
  • Can Genelle take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Genelle

Personality Compatibility


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