Geoff Rich

Inquirer
DISC Type : dc

Vice President, IT at Nortech Systems, Inc.

Greater Duluth Area, United States

Overview

Geoff Rich is the Vice President of IT at Nortech Systems, where he leads global technology operations. He focuses on building high-performing, customer-centric IT teams and has a strong background in cybersecurity, infrastructure, and ERP systems. People who have worked with him describe him as thorough, with excellent communication skills and good discernment.

His interests appear to be rooted in technology and complex systems. His unique educational background in Commercial Aviation and Air Traffic Control at the University of North Dakota suggests a deep-seated interest in sophisticated operational environments, a perspective he likely brings to his technology leadership role.

Unique Fact: He studied Commercial Aviation and Air Traffic Control before building his career in Information Technology.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Cybersecurity Compliance
He holds a CISSP certification and has been actively involved in Nortech's CMMC 2. 0 adoption, showing a strong focus on security and regulatory standards.
Building IT Teams
A core focus of his career is rebuilding and developing strong technical and management teams that are high-performing and aligned with business needs.
Cloud Architecture
He has led Nortech's move to a modern cloud architecture with Azure to reduce infrastructure investments and reinvest savings into business intelligence and reporting.

Media Appearances

Geoff has no verified media appearances

Work History

4-2025
Vice President, IT at Nortech Systems, Inc.
3-2019 - 3-2025
Sr. Director, IT at Nortech Systems, Inc.
5-2013 - 3-2019
Director, IT Services at IMRIS, Deerfield Imaging
3-2013 - 6-2013
Sr. Technical Analyst (Consultant) at RBC Wealth Management
7-2012 - 3-2013
Sr. Systems Engineer (Consultant) at Connexions Loyalty Travel Solutions

Education

2004 - 2005
Commercial Aviation/Air Traffic Control from University of North Dakota
2002 - 2004
Post-Secondary Enrollment Option from Southwest Minnesota State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Duluth Area, United States Job Level : Senior Designation : Vice President, IT at Nortech Systems, Inc.
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Geoff

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • Their decision making speed is somewhere in the middle.
  • Can Geoff take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Geoff

Personality Compatibility


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