George B.

Critic
DISC Type : C

Sales Specialist at PCG Digital

United States

Overview

George is a Strategic Growth Manager at PCG Digital, specializing in automotive marketing and AI implementation. With over nine years of experience and an MPM certification, he helps dealerships boost sales and profitability by leveraging SEO, SEM, and effective social media strategies.

Outside of the automotive world, George serves as the Vice-President of the Georgia subsidiary for Iron Bodyfit Corporation, a global fitness and wellness company. This role involves overseeing strategic direction, financial performance, and a team of 15 professionals, indicating a strong passion for the fitness industry.

Unique fact: He holds a leadership position in the fitness industry while simultaneously being a marketing expert in the automotive sector.

Personality Overview

Precise

Critic

Negotiator

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Automotive Marketing
He is focused on helping dealers evaluate if their marketing vendors are delivering real ROI and driving tangible business results.
AI in Automotive
His work involves leveraging AI partnerships to create data-first marketing strategies that move beyond generic approaches for car shoppers.
Dealer Growth
He actively seeks exclusive partnerships with dealers in new markets to provide a competitive advantage through PCG Digital's OEM programs.

Media Appearances

George has no verified media appearances

Work History

9-2022
Sales Specialist at PCG Digital
12-2021 - 9-2022
Vice President of Sales at Capstone Dealer Solutions
12-2021 - 8-2022
Vice President Operations at Capstone Dealer Solutions
4-2017 - 12-2021
Sales Manager at Rairdon Auto Group
7-2015 - 3-2017
Internet Sales Manager at Murgado Automotive Group

Education

2-2008 - 5-2012
Bachelor of Business Administration - BBA from Florida International University
Education details unavailable from Miami Police Academy

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Junior Designation : Sales Specialist at PCG Digital
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from George

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can George take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And George

Personality Compatibility


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