George Bonano

Inquirer
DISC Type : dc

Director, Digital Asset Product Management at Fidelity Investments

New York City Metropolitan Area, United States

Overview

George Bonano is a Director of Digital Asset Product Management at Fidelity Investments, specializing in building digital wallets and tokenized assets. His career includes leading digital asset and crypto strategy for major financial institutions like Wells Fargo and BNY Mellon, with a deep focus on capital markets, banking, and risk management in the crypto space.

He is passionate about making complex financial concepts accessible to a broader audience. This is demonstrated by his work educating users on new token-based experiences and his focus on simplifying technical topics. He authored a book with an obsessive focus on simplicity to demystify stock market trading.

Unique fact: George wrote and published a book titled "Technical Cents: Trading Made Simple" to make trading easier to understand.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Asset Tokenization
A core focus of his career, having developed tokenization capabilities for cash, securities, and real estate at BNY Mellon, Wells Fargo, and EmpireDAO.
Digital Wallets
His current professional headline is "Wallets, " and his work at Fidelity involves marshalling resources to build them, along with managing tokens and AI agents.
Crypto Risk Management
At Wells Fargo, he was responsible for planning and building risk management capabilities for crypto networks to identify and detect illicit activity.

Media Appearances

George has no verified media appearances

Work History

7-2024
Director, Digital Asset Product Management at Fidelity Investments
7-2023 - 7-2024
Product Executive at EmpireDAO
12-2021 - 6-2023
Cryptoasset Strategy & Product Management at Wells Fargo
10-2019 - 12-2021
Director, Digital Asset Lead at BNY Mellon
12-2018 - 10-2019
Principal Product Manager at BNY Mellon

Education

George has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Digital Asset Product Management at Fidelity Investments
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from George

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest decision makers nor the slowest.
  • Can George take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And George

Personality Compatibility


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