George Gelfer in

George Gelfer

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Senior Vice President US Sales at Crayola
📍 Newport Beach, California, United States

George is a strategic sales executive in the CPG industry, known for brand building, developing international markets, and executing turnaround strategies. He holds a Bachelor of Arts from the University of Dayton. Colleagues describe him as a proactive, passionate, creative, and customer-oriented leader.

Outside of work, George is active in his community and youth sports programs with his family. He has a demonstrated interest in supporting educational opportunities, such as his involvement with the annual Costco Scholarship Fund event.

He co-authored a publication and diagnostic assessment tool on professional interactions called "Behavioral IQ: The Art of Authentic Interaction®".

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Experience
2 Years
Current Role
Senior Vice President US Sales
Job Level
Leadership
Location
Newport Beach, California, United States
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

CPG Brand Building
His career focuses on revitalizing and growing iconic CPG brands like Crayola and World Kitchen by creating innovative paths-to-consumer and customer partnerships.
Sales Leadership
He has a long history of building and leading high-performance, customer-facing sales teams that drive revenue, profit, and market share growth.
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Career

Work history

6-2024
Senior Vice President US Sales
Crayola
6-2024
Executive Vice President, Business Development & Sales
Takeya USA
Senior Vice President, Consultant & Executive Coach
Robertson Lowstuter, Inc.
10-2015 - 3-2017
Vice President of Sales, Americas
Dyno LLC
Vice President & General Manager, LATAM-EMEA
World Kitchen, LLC
In the press

Media appearances

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Education
B.A.
University of Dayton
2017 - 2018
Executive Coaching
Coaches Training Institute (CTI)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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