Erik Vega Viveros

Evaluator
DISC Type : sdc

Marketing & Trade Director Mexico & LATAM / CMO at Crayola

Mexico City, Mexico

Overview

Erik has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Erik has no verified topics they care about

Media Appearances

Erik has no verified media appearances

Work History

5-2024
Marketing & Trade Director Mexico & LATAM / CMO at Crayola
11-2019 - 7-2024
Head Of Trade Marketing Mexico-Latam & Co-Branding at Crayola
6-2015 - 11-2018
SR Brand Marketing Danesa 33 at Grupo Herdez
1-2014 - 6-2015
Gerente de desarrollo de categoria y canales de ventas at Nestlé
6-2012 - 1-2014
Trade Marketing Nacional Categoría Youghurt, Quesos y Crema at Nestlé

Education

2000 - 2004
Informatica from Instituto Politécnico Nacional

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : Leadership Designation : Marketing & Trade Director Mexico & LATAM / CMO at Crayola
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erik

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erik take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erik

Personality Compatibility


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