George Griffiths ACIM

Questioner
DISC Type : c

UK Marketing & Digital Communications Manager at DLF

Pershore, England, United Kingdom

Overview

George is the UK Marketing & Digital Communications Manager at DLF, a global seed supplier. He specializes in creating 360-degree marketing campaigns for both B2B and B2C audiences, leveraging skills backed by a CIM Level 6 Professional Diploma. His focus is on driving digital growth through a variety of platforms and creative content strategies.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Marketing ROI
Highlighted achieving over 1. 9 million organic views and 1, 200 new followers from a single Instagram Reel with no advertising spend, demonstrating a focus on impactful results.
Horticulture Industry
Works for DLF Seeds and is an active member of the Young People in Horticulture Association (YPHA) and has collaborated with the Garden Industry Manufacturers' Association (GIMA).
Charity Fundraising
Actively participates in fundraising events for Greenfingers Charity and promotes fundraising for Birmingham Women's and Children's Hospital, a cause dear to his family.

Media Appearances

George has no verified media appearances

Work History

2-2023
UK Marketing & Digital Communications Manager at DLF
6-2019 - 2-2023
Group Marketing Executive at Rivers Fitness
10-2018 - 6-2019
Marketing Assistant at Rivers Fitness
9-2017 - 10-2018
Group Marketing Assistant at Customade Group
11-2016 - 9-2017
Marketing Coordinator at Ping Marketing Ltd

Education

1-2024 - 7-2025
CIM Level 6 from Oxford College of Marketing
5-2022 - 4-2023
ILM Level 5 from Heart of Worcestershire College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Pershore, England, United Kingdom Job Level : Middle Designation : UK Marketing & Digital Communications Manager at DLF
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from George

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can George take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And George

Personality Compatibility


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