George Kainth

Visionary
DISC Type : Ds

Director of Demand Generation at Mars Veterinary Health

London Area, United Kingdom

Overview

George Kainth is the Director of Demand Generation at Mars Veterinary Health, leading digital and CRM transformation across Europe. He manages an 8-figure media budget and drives growth for over 500 clinics. He holds a Masters Degree from The Institute of Direct and Digital Marketing.

Outside of work, George shows interest in artificial intelligence and the future of marketing. He enjoys snowboarding and exploring vast concepts like those presented by Professor Brian Cox.

George is also a Certified Scrum Master from Scrum Alliance, applying agile methodologies to marketing transformations.

Personality Overview

Early Adopter

Direct & Assertive

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Transformation
George has a track record of transforming marketing performance, leading digital and CRM initiatives across complex, multi-brand organizations like Mars Veterinary Health and Haven.
CRM Strategy
He specializes in turning fragmented data and channels into unified, high-performing CRM ecosystems that drive measurable growth and customer lifetime value.
Performance Marketing
Responsible for managing 8-figure media budgets, George focuses on driving demand, conversion, and retention throughout the sales funnel via performance marketing.

Media Appearances

George has no verified media appearances

Work History

11-2025
Director of Demand Generation at Mars Veterinary Health
2-2025 - 11-2025
Head of Digital Marketing & CRM at Mars Veterinary Health
5-2023 - 2-2025
Head of Customer Lifecycle Marketing at Haven
10-2021 - 5-2023
Group Head of Customer Lifecycle Marketing at Cazoo
3-2020 - 10-2021
Campaign Manager & Scrum Master at BT

Education

1-2021 - 1-2021
Certified Scrum Master from Scrum Alliance
2012 - 2012
Master's Degree from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director of Demand Generation at Mars Veterinary Health
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from George

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can George take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And George

Personality Compatibility


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