George Kainth in

George Kainth

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Director of Demand Generation at Mars Veterinary Health
📍 London Area, United Kingdom

George Kainth is the Director of Demand Generation at Mars Veterinary Health, leading digital and CRM transformation across Europe. He manages an 8-figure media budget and drives growth for over 500 clinics. He holds a Masters Degree from The Institute of Direct and Digital Marketing.

Outside of work, George shows interest in artificial intelligence and the future of marketing. He enjoys snowboarding and exploring vast concepts like those presented by Professor Brian Cox.

George is also a Certified Scrum Master from Scrum Alliance, applying agile methodologies to marketing transformations.

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Experience
17 Years
Current Role
Director of Demand Generation
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

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Priorities

Topics George cares about

Digital Transformation
George has a track record of transforming marketing performance, leading digital and CRM initiatives across complex, multi-brand organizations like Mars Veterinary Health and Haven.
CRM Strategy
He specializes in turning fragmented data and channels into unified, high-performing CRM ecosystems that drive measurable growth and customer lifetime value.
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Career

Work history

11-2025
Director of Demand Generation
Mars Veterinary Health
2-2025 - 11-2025
Head of Digital Marketing & CRM
Mars Veterinary Health
5-2023 - 2-2025
Head of Customer Lifecycle Marketing
Haven
10-2021 - 5-2023
Group Head of Customer Lifecycle Marketing
Cazoo
3-2020 - 10-2021
Campaign Manager & Scrum Master
BT
In the press

Media appearances

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Education
1-2021 - 1-2021
Certified Scrum Master
Scrum Alliance
2012 - 2012
Master's Degree
The Institute of Direct and Digital Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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