George Lacerda

Critic
DISC Type : C

Business Development Manager at Brasoftware

Brasília, Federal District, Brazil

Overview

George has no verified overview

Personality Overview

Negotiator

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

George has no verified topics they care about

Media Appearances

George has no verified media appearances

Work History

6-2025
Business Development Manager at Brasoftware
11-2016 - 10-2025
Information Technology Services Manager at Brasoftware
5-2010 - 10-2016
Information Technology Technical Consultant at Allen Informática
5-2006 - 5-2010
Information Technology Support Analyst at Politec
1-2006 - 12-2006
Information Technology Support Analyst at Cast Informática S.A.

Education

2008 - 2009
Master of Business Administration - MBA from Uniceuma
1996 - 2002
Academic from Universidade Católica de Brasília

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brasília, Federal District, Brazil Job Level : Middle Designation : Business Development Manager at Brasoftware
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from George

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will George move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can George take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And George

Personality Compatibility


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