George Michael
Login to view DISC.George is an Effectiveness & Modelling Account Director at Total Media who helps clients measure advertising effectiveness. He co-authored a report arguing for a focus on real business outcomes over vanity metrics. Colleagues praise his exceptional data analysis skills and ability to create compelling data-driven narratives.
Outside of work, George has an entrepreneurial and creative side, having launched a Kickstarter campaign for a card game he designed. He has also expressed a passion for ensuring the public has access to a consistent flow of reliable information, particularly on social media.
He once designed and launched his own rude card game via a Kickstarter campaign.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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