George Michael

Enthusiast
DISC Type : i

Effectiveness & Modelling Account Director at Total Media

London Area, United Kingdom

Overview

George is an Effectiveness & Modelling Account Director at Total Media who helps clients measure advertising effectiveness. He co-authored a report arguing for a focus on real business outcomes over vanity metrics. Colleagues praise his exceptional data analysis skills and ability to create compelling data-driven narratives.

Outside of work, George has an entrepreneurial and creative side, having launched a Kickstarter campaign for a card game he designed. He has also expressed a passion for ensuring the public has access to a consistent flow of reliable information, particularly on social media.

He once designed and launched his own rude card game via a Kickstarter campaign.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Measuring Business Outcomes
He co-authored a recent trends report advocating for judging campaign effectiveness on business outcomes rather than outdated metrics like click-through rates.
Data Storytelling
A former colleague praised his ability to create a compelling narrative from complex data and present findings effectively to senior stakeholders.
Python for Data
He uses Python libraries like Pandas and NumPy to build complex data models, forecast performance, and automate data cleaning processes.

Media Appearances

George has no verified media appearances

Work History

2-2023
Effectiveness & Modelling Account Director at Total Media
2-2023
Effectiveness & Modelling Account Director at Behave
3-2022 - 1-2023
Marketing Analyst at Salesforce
3-2021 - 3-2022
Research and Data Analyst at BSI
1-2018 - 8-2019
Senior Research Analyst at MWR InfoSecurity

Education

2012 - 2015
Education details unavailable from UCL
2005 - 2012
Education details unavailable from The Latymer School

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Effectiveness & Modelling Account Director at Total Media
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from George

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will George move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can George take some risk or not?

  • If it seems really necessary, they can take small risks.

You And George

Personality Compatibility


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