George Ortiz in

George Ortiz

Captain · DISC type SD
VP Audience Development and Data Analytics at Adweek
📍 Middlebury, Connecticut, United States

George Ortiz serves as the VP of Audience Development and Data Analytics at Adweek, where he specializes in leveraging data to grow and engage audiences. An expert in subscription marketing and strategic analysis, he is also the owner of GO Consulting LLC. He holds a BS from the NYU Stern School of Business.

Based on his professional focus and interests, he appears passionate about the intersection of media and business. He follows leading publications such as Harvard Business Review and TIME, suggesting a keen interest in current events and high-level business strategy.

He simultaneously runs his own private consulting firm while holding a Vice President title at a major media organization.

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Experience
24 Years
Current Role
VP Audience Development and Data Analytics
Job Level
Senior
Location
Middlebury, Connecticut, United States
Personality Overview

How George shows up

Long-Term Thinker
Planner & Achiever
Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics George cares about

Audience Growth
His entire career, including his current VP role, focuses on audience strategy, subscription growth, and retention marketing for major media brands.
Data-Driven Strategy
He specializes in using data analytics, customer insights, and user behavior trends to create personalized experiences and inform strategic planning.
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Career

Work history

9-2021
VP Audience Development and Data Analytics
Adweek
5-2020 - 9-2021
President/Owner
GO Consulting LLC
8-2018 - 5-2020
Director of Audience & Analytics
InvestmentNews
3-2012 - 8-2018
Director of Audience Development
Crain Communications
11-2008 - 3-2012
Director of Audience Marketing
SourceMedia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BS
NYU Stern School of Business
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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