George Ortiz

Captain
DISC Type : SD

VP Audience Development and Data Analytics at Adweek

Middlebury, Connecticut, United States

Overview

George Ortiz serves as the VP of Audience Development and Data Analytics at Adweek, where he specializes in leveraging data to grow and engage audiences. An expert in subscription marketing and strategic analysis, he is also the owner of GO Consulting LLC. He holds a BS from the NYU Stern School of Business.

Based on his professional focus and interests, he appears passionate about the intersection of media and business. He follows leading publications such as Harvard Business Review and TIME, suggesting a keen interest in current events and high-level business strategy.

He simultaneously runs his own private consulting firm while holding a Vice President title at a major media organization.

Personality Overview

Long-Term Thinker

Planner & Achiever

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Audience Growth
His entire career, including his current VP role, focuses on audience strategy, subscription growth, and retention marketing for major media brands.
Data-Driven Strategy
He specializes in using data analytics, customer insights, and user behavior trends to create personalized experiences and inform strategic planning.
Talent Acquisition
His recent activity shows he is actively hiring for his team, seeking data analysts and demand generation managers to support Adweek's growth.

Media Appearances

George has no verified media appearances

Work History

9-2021
VP Audience Development and Data Analytics at Adweek
5-2020 - 9-2021
President/Owner at GO Consulting LLC
8-2018 - 5-2020
Director of Audience & Analytics at InvestmentNews
3-2012 - 8-2018
Director of Audience Development at Crain Communications
11-2008 - 3-2012
Director of Audience Marketing at SourceMedia

Education

BS from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Middlebury, Connecticut, United States Job Level : Senior Designation : VP Audience Development and Data Analytics at Adweek
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from George

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can George take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And George

Personality Compatibility


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