Shikha Arora

Observer
DISC Type : ic

Founder and COO at FluidFit.ai

Irvine, California, United States

Overview

Shikha Arora is a founder and technologist specializing in scaling technology companies. As Founder and COO of Fluidfit. ai, she focuses on AI-driven visual content creation. She previously founded and led MAZ Systems, a major video and OTT platform, to a successful exit. She holds a Bachelor of Technology from Punjab Engineering College.

Shikha is passionate about the journey of building a company from the ground up, embracing the late nights, learning, and chaos inherent in startup culture. She values decisive leadership and believes that making a move, learning, and trying again is more important than waiting for a perfect decision.

She is a recipient of the prestigious Distinguished Alumnus Award from her alma mater, Punjab Engineering College.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Generative AI
Her current venture, Fluidfit. ai, fuses traditional image editing with generative AI models. She is actively hiring experts in the GenAI space.
Startup Culture
Expresses a deep enjoyment for the process of building a new company, including the chaos, learning, and late nights involved in the journey.
Scaling Tech Companies
Has a proven track record of founding, building, and ultimately executing a successful exit with her previous company, MAZ Systems Inc.

Media Appearances

Shikha has no verified media appearances

Work History

7-2025
Founder and COO at FluidFit.ai
12-2011
Founder and Director at MAZ Digital
12-2011
Founder at MAZ DIGITAL PVT LTD (India)
12-2011
Founder at MAZ DIGITAL PVT LTD (India)
1-2020 - 4-2025
Founder and CEO at MAZ Systems Inc.

Education

1996 - 2000
Bachelor of Technology (B.Tech.) from Punjab Engineering College
Education details unavailable from D A V Public School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Irvine, California, United States Job Level : Leadership Designation : Founder and COO at FluidFit.ai
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Insights For Selling To Shikha

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shikha is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shikha

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Shikha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shikha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shikha

Personality Compatibility


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