Shikha Arora in

Shikha Arora

Observer · DISC type ic
Founder and COO at FluidFit.ai
📍 Irvine, California, United States

Shikha Arora is a founder and technologist specializing in scaling technology companies. As Founder and COO of Fluidfit. ai, she focuses on AI-driven visual content creation. She previously founded and led MAZ Systems, a major video and OTT platform, to a successful exit. She holds a Bachelor of Technology from Punjab Engineering College.

Shikha is passionate about the journey of building a company from the ground up, embracing the late nights, learning, and chaos inherent in startup culture. She values decisive leadership and believes that making a move, learning, and trying again is more important than waiting for a perfect decision.

She is a recipient of the prestigious Distinguished Alumnus Award from her alma mater, Punjab Engineering College.

Read the full overview →
Experience
11 Years
Current Role
Founder and COO
Job Level
Leadership
Location
Irvine, California, United States
Personality Overview

How Shikha shows up

Assertive
Example Seeker
Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Shikha cares about

Generative AI
Her current venture, Fluidfit. ai, fuses traditional image editing with generative AI models. She is actively hiring experts in the GenAI space.
Startup Culture
Expresses a deep enjoyment for the process of building a new company, including the chaos, learning, and late nights involved in the journey.
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Career

Work history

7-2025
Founder and COO
FluidFit.ai
12-2011
Founder and Director
MAZ Digital
12-2011
Founder
MAZ DIGITAL PVT LTD (India)
12-2011
Founder
MAZ DIGITAL PVT LTD (India)
1-2020 - 4-2025
Founder and CEO
MAZ Systems Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1996 - 2000
Bachelor of Technology (B.Tech.)
Punjab Engineering College
Education details unavailable
D A V Public School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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