George Prodanov in

George Prodanov

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Founder / Performance Marketing Consultant at PPC Consultancy
📍 Manchester, England, United Kingdom

George Prodanov is the Founder of a PPC Consultancy and a performance marketer with 14 years of experience managing over £100M in ad spend. A specialist in Google and Meta Ads, he attended The University of Sheffield. Colleagues describe him as diligent, knowledgeable, and a "true master of the art of PPC".

He was featured on the popular PPC Hero blog, where he authored an article on competitor monitoring tactics.

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Experience
12 Years
Current Role
Founder / Performance Marketing Consultant
Job Level
Leadership
Location
Manchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Paid Media Scaling
He has scaled multiple businesses from six to eight figures and grew a previous company's EBITDA by 10x through paid media campaigns across 61 countries.
PPC Performance
As the founder of PPC Consultancy and a hands-on specialist, he is deeply invested in the nuances of pay-per-click campaign optimization and performance.
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Career

Work history

3-2026
Founder / Performance Marketing Consultant
PPC Consultancy
12-2020 - 12-2025
Head of Paid Media
Love Energy Savings
1-2020 - 12-2020
Paid Media Manager
Bridgewater Finance Group
2-2019 - 1-2020
Digital Marketing Manager
Upp B2B
10-2017 - 1-2020
Google Ads Consultant
Freelance Google Ads Consultant
In the press

Media appearances

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Education
2014 - 2015
Master’s Degree
The University of Sheffield
2010 - 2013
Bachelor’s Degree
The University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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