George Prodanov

Sharpshooter
DISC Type : DC

Founder / Performance Marketing Consultant at PPC Consultancy

Manchester, England, United Kingdom

Overview

George Prodanov is the Founder of a PPC Consultancy and a performance marketer with 14 years of experience managing over £100M in ad spend. A specialist in Google and Meta Ads, he attended The University of Sheffield. Colleagues describe him as diligent, knowledgeable, and a "true master of the art of PPC".

He was featured on the popular PPC Hero blog, where he authored an article on competitor monitoring tactics.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Precise But Practical

They are not always relationship oriented.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Paid Media Scaling
He has scaled multiple businesses from six to eight figures and grew a previous company's EBITDA by 10x through paid media campaigns across 61 countries.
PPC Performance
As the founder of PPC Consultancy and a hands-on specialist, he is deeply invested in the nuances of pay-per-click campaign optimization and performance.
Competitor Monitoring
He authored a featured article for the industry-leading PPC Hero blog specifically detailing seven smart tactics for monitoring competitors in digital marketing.

Media Appearances

George has no verified media appearances

Work History

3-2026
Founder / Performance Marketing Consultant at PPC Consultancy
12-2020 - 12-2025
Head of Paid Media at Love Energy Savings
1-2020 - 12-2020
Paid Media Manager at Bridgewater Finance Group
2-2019 - 1-2020
Digital Marketing Manager at Upp B2B
10-2017 - 1-2020
Google Ads Consultant at Freelance Google Ads Consultant

Education

2014 - 2015
Master’s Degree from The University of Sheffield
2010 - 2013
Bachelor’s Degree from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manchester, England, United Kingdom Job Level : Leadership Designation : Founder / Performance Marketing Consultant at PPC Consultancy
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from George

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can George take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And George

Personality Compatibility


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