George Spears

Trailblazer
DISC Type : ID

President & CEO at Spears Group

Washington, District of Columbia, United States

Overview

George Spears is a fractional executive (CEO, COO, CRO) who specializes in scaling companies in the $1M–$25M range. He focuses on turnarounds, capital raising, and professionalizing operations to help founders overcome growth obstacles. He holds an MBA from Marymount University and a Bachelors from Washington and Lee University.

He founded the B2B SaaS platform ATERO after identifying his own knowledge gaps as a non-technical founder and proactively seeking expertise.

Personality Overview

Persuasive

Friendly But Fast

Assertive

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Fractional Leadership
His current venture, Spears Group, provides fractional CEO, COO, and CRO services to help companies scale without the cost of a full-time executive.
Scaling Businesses
His professional focus is on removing obstacles for founders, professionalizing their operations, and clearing the path to double sales volume for established companies.
Capital Raising
He has direct experience raising capital for his own SaaS venture and served on the Investment Committee for MindShare, helping startups prepare to raise funds.

Media Appearances

Spears Group | Introduction. Featured in Vimeo

See Now

Work History

1-2026
President & CEO at Spears Group
1-2024
Board of Directors | B2B Online Reordering, Capital Raise, SaaS at ATERO
3-2018
Investment Committee Member | Raising Capital at MindShare Inc.
4-2015 - 12-2023
Founder & CEO | B2B Online Reordering, SaaS, Streamlining eCommerce, Improved ROI at ATERO
2015
Featured Guest Speaker for Podcasts, Keynotes, Remote & Live Events at ATERO

Education

1978 - 1982
Bachelor’s Degree from Washington and Lee University
1988 - 1990
MBA from Marymount University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : President & CEO at Spears Group
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from George

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can George take some risk or not?

  • If necessary, they will be ready to take risks.

You And George

Personality Compatibility


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