George Taylor in

George Taylor

Go-getter · DISC type d
Founder & CEO at Frive
📍 London Area, United Kingdom

George Taylor is the Founder and CEO of Frive, a meal delivery company he started from his kitchen with no prior food industry experience. He scaled the business, formerly Lions Prep, into a brand with over £50 million in revenue, leading a successful rebrand in 2024.

Driven by a passion for fitness and health, George is dedicated to making nutritious food accessible. This commitment extends to his community, where he has been actively involved in giving back since his companys earliest days, personally handing out meals to those in need.

He started the company by cooking all the meals in his own kitchen and hand-delivering them himself.

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Experience
8 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How George shows up

Fast-Paced
Challenger
Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics George cares about

Entrepreneurial Growth
He scaled Frive from a one-man operation in his kitchen to a company with over £50 million in annual revenue and 30, 000 weekly customers.
Strategic Rebranding
He led the company's successful 2024 rebrand from Lions Prep to Frive to broaden its appeal beyond the fitness market to a wider health-conscious audience.
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Career

Work history

2-2017
Founder & CEO
Frive
In the press

Media appearances

George Taylor, Founder of Frive - Success Is In The Mind. Featured in Apple Podcasts
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Rebuilding for scale: How Frive found its edge again. Featured in Food Manufacture
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Education

George has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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