George Taylor

Go-getter
DISC Type : d

Founder & CEO at Frive

London Area, United Kingdom

Overview

George Taylor is the Founder and CEO of Frive, a meal delivery company he started from his kitchen with no prior food industry experience. He scaled the business, formerly Lions Prep, into a brand with over £50 million in revenue, leading a successful rebrand in 2024.

Driven by a passion for fitness and health, George is dedicated to making nutritious food accessible. This commitment extends to his community, where he has been actively involved in giving back since his companys earliest days, personally handing out meals to those in need.

He started the company by cooking all the meals in his own kitchen and hand-delivering them himself.

Personality Overview

Fast-Paced

Challenger

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Entrepreneurial Growth
He scaled Frive from a one-man operation in his kitchen to a company with over £50 million in annual revenue and 30, 000 weekly customers.
Strategic Rebranding
He led the company's successful 2024 rebrand from Lions Prep to Frive to broaden its appeal beyond the fitness market to a wider health-conscious audience.
Food Industry Innovation
His mission is to make healthy eating effortless by removing artificial ingredients and ultra-processed foods, focusing on 'real food' at scale.

Media Appearances

George Taylor, Founder of Frive - Success Is In The Mind. Featured in Apple Podcasts

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Rebuilding for scale: How Frive found its edge again. Featured in Food Manufacture

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S6 Ep73: George Taylor, Founder of Frive - Success Is In The Mind. Featured in Success Is In The Mind Podcast (Spotify)

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Work History

2-2017
Founder & CEO at Frive

Education

George has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder & CEO at Frive
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from George

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest decision makers nor the slowest.
  • Can George take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And George

Personality Compatibility


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