George White

Enthusiast
DISC Type : i

Sr. Director of Business Development at Cytiva

Amersham, England, United Kingdom

Overview

George is a seasoned business development leader with deep expertise in the cell therapy market. He has held senior commercial and product management roles at Cytiva and GE Healthcare, driving progress in precision medicine. Colleagues describe him as an exceptional leader, coach, and mentor, and he holds a BSc in Genetics from Newcastle University.

Driven by a lifelong passion for advancing healthcare, George shared that his initial ambition when starting university was to cure cancer. This mission has fueled his two-decade career in an industry focused on developing potentially curative therapies for patients with critical unmet needs.

In a recent career move, George announced his decision to leave his long-term position at Cytiva to seek new opportunities.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Cell & Gene Therapy
He has built his career in this field, holding leadership roles at Cytiva and GE Healthcare, and speaks passionately about the industry's progress and future.
Commercial Strategy
His introduction highlights his focus on a "consultative and customer outcome based commercial approach, " showing a passion for effective go-to-market strategies.
Industry Partnerships
He recently highlighted a collaboration through an ebook partnership with Cellular Origins, indicating a focus on building industry relationships.

Media Appearances

Big risks yield great rewards in cell therapy. Featured in Cytiva Life Sciences (official website)

See Now

Work History

6-2024
Sr. Director of Business Development at Cytiva
5-2023 - 6-2024
Head of Product Management Cell Therapy at Cytiva
5-2020 - 2-2024
GM Product Management Cell & Gene Therapy at Cytiva
3-2019 - 4-2020
Product Strategy Manager, Cell & Gene Therapy at GE Healthcare
2-2018 - 4-2020
Commercial GM EMEA - Cell & Gene Therapy at GE Healthcare

Education

1998 - 2001
BSc from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Amersham, England, United Kingdom Job Level : Senior Designation : Sr. Director of Business Development at Cytiva
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from George

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will George move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can George take some risk or not?

  • They can take some low-probability risks if needed.

You And George

Personality Compatibility


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