Georges Akkaoui in

Georges Akkaoui

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Senior Channel Account Director - MENA at New Metrics
📍 Dubai, United Arab Emirates

Georges is a commercial leader with over 20 years of experience driving SaaS sales and business growth for firms like Toluna, Ipsos, and IQVIA. Specializing in the MEAT region, he leverages AI-powered platforms to deliver consumer insights. He holds an MBA from the American University of Beirut.

Colleagues consistently describe him as professional, reliable, and dedicated, highlighting his persistence and transparent, solution-oriented attitude.

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Experience
22 Years
Current Role
Senior Channel Account Director - MENA
Job Level
Senior
Location
Dubai, United Arab Emirates
Personality Overview

How Georges shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Georges cares about

AI in Market Research
His recent certifications and social media activity focus on Generative AI, synthetic personas, and technology's role in shaping consumer insights.
MEAT Business Growth
His career demonstrates a consistent focus on leading commercial strategy and achieving significant market share growth across the Middle East, Africa, and Turkey.
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Career

Work history

2-2026
Senior Channel Account Director - MENA
New Metrics
1-2024
Regional Director, Enterprise and Consulting Sales, MEAT
Toluna
1-2024 - 2-2026
Regional Director, Enterprise and Partners Sales, MEAT
Toluna
7-2022 - 1-2024
Enterprise Account Director, MEAT
Toluna
4-2019 - 6-2022
Senior Commercial Officer, MEA
On Device Research
In the press

Media appearances

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Education
2004 - 2007
MBA
American University of Beirut
2000 - 2003
B.Sc (Hons)
American University of Beirut
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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