Georges Akkaoui

Judge
DISC Type : Dc

Regional Director, Enterprise and Consulting Sales, MEAT at Toluna

Dubai, United Arab Emirates

Overview

Georges is a commercial leader with over 20 years of experience driving SaaS sales and business growth for firms like Toluna, Ipsos, and IQVIA. Specializing in the MEAT region, he leverages AI-powered platforms to deliver consumer insights. He holds an MBA from the American University of Beirut.

Colleagues consistently describe him as professional, reliable, and dedicated, highlighting his persistence and transparent, solution-oriented attitude.

Personality Overview

Generally Skeptic

Quality Focused

Fast But Wary

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

AI in Market Research
His recent certifications and social media activity focus on Generative AI, synthetic personas, and technology's role in shaping consumer insights.
MEAT Business Growth
His career demonstrates a consistent focus on leading commercial strategy and achieving significant market share growth across the Middle East, Africa, and Turkey.
SaaS Sales Strategy
He has a proven track record of creating and implementing SaaS sales strategies and coaching high-performing teams to exceed business targets.

Media Appearances

Georges has no verified media appearances

Work History

1-2024
Regional Director, Enterprise and Consulting Sales, MEAT at Toluna
7-2022 - 1-2024
Enterprise Account Director, MEAT at Toluna
4-2019 - 6-2022
Senior Commercial Officer, MEA at On Device Research
3-2017 - 3-2019
Regional Engagement Manager, MENA at IQVIA Middle East and Africa
1-2015 - 2-2017
Riyadh Branch Director / Head of Business Unit at Ipsos KSA at Ipsos

Education

2004 - 2007
MBA from American University of Beirut
2000 - 2003
B.Sc (Hons) from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Regional Director, Enterprise and Consulting Sales, MEAT at Toluna
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Insights For Selling To Georges

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georges is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Georges

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Georges move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Georges take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Georges

Personality Compatibility


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