Mike Nasreddin

Evaluator
DISC Type : DCS

Stratgic Accounts Director UAE at New Metrics

Dubai, United Arab Emirates

Overview

Mike is a Strategic Accounts Director at New Metrics, focusing on experience management and technology in the UAE. With an MBA from Purdue University, he has a long history of driving market expansion and managing strategic partnerships across the MEA region. Colleagues describe him as tenacious, energetic, and customer-first, with strong business acumen.

He is a vocal advocate for elevating customer experience, believing the new standard is "Precision Experience. " Mike has spoken on how digital touchpoints can make or break customer relationships and is certified in Data-Driven Decision Making.

Unique fact: Mike was a featured guest on a technology podcast where he discussed the importance of hyper-personalization in a competitive business landscape.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Precision Experience
He champions the idea that traditional customer experience is no longer sufficient, advocating for more precise, tailored interactions, as mentioned in his recent posts.
Strategic Partnerships
Multiple roles in his career, including at Creatio and CEQUENS, have been centered on building and managing channel partnerships to drive market expansion in the MEA region.
Digital Touchpoints
Appeared on a podcast discussing how digital interactions serve or sever customer relationships, showing a focus on the nuances of online customer engagement.

Media Appearances

Mike has no verified media appearances

Work History

12-2025
Stratgic Accounts Director UAE at New Metrics
4-2025 - 12-2025
Head of Channels at New Metrics
10-2024 - 3-2025
Head of Partnerships at CEQUENS
12-2021 - 11-2024
Regional Channel Director MEA at Creatio
9-2019 - 1-2022
Regional Sales and Channel Manager MEA at Transtek Systems

Education

2011 - 2013
MBA from Purdue University
Bachelor's Degree from McMaster University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Stratgic Accounts Director UAE at New Metrics
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mike

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mike take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mike

Personality Compatibility


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