Georgette Lake

Pioneer
DISC Type : Dsi

Area Director of Sales and Marketing at Hampton Inn Alexandria/Pentagon South and Home 2 Suites Capitol Heights

Washington, District of Columbia, United States

Overview

Georgette is an accomplished Area Director of Sales and Marketing for Hilton-affiliated hotels, focusing on driving business travel revenue and new business development. Described by colleagues as a "go-getter" and "ridiculously efficient, " she leverages her Bachelor of Arts from City Tech, CUNY, and extensive hospitality experience to lead successful marketing initiatives.

Outside of her primary role, Georgette is a real estate investor and the co-owner of a startup, applying her entrepreneurial skills to new ventures. She actively engages with her local community by attending networking events, such as those hosted by the Prince Georges Chamber of Commerce, and exploring local businesses.

She is currently involved in the opening of a brand new Home 2 Suites by Hilton hotel in Capitol Heights, MD.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Hospitality Sales
Her career is dedicated to maximizing hotel revenue through strategic sales efforts for guest bookings, catered events, and corporate accounts across multiple Hilton brands.
Real Estate Investing
Her professional headline explicitly lists "Real Estate Investor" as part of her identity, indicating a significant personal and financial interest outside of her primary career.
Entrepreneurial Ventures
As a co-owner of a startup, she applies an entrepreneurial mindset to create innovative marketing strategies and establish strong brand presence.

Media Appearances

Georgette has no verified media appearances

Work History

8-2024
Area Director of Sales and Marketing at Hampton Inn Alexandria/Pentagon South and Home 2 Suites Capitol Heights
2-2024
Director of Sales and Marketing at Hampton Inn Alexandria/Pentagon South
6-2023 - 2-2024
Director of Sales And Marketing at Hilton Garden Inn DC Downtown
5-2022 - 2-2024
Complex Director Of Sales Marketing at Hilton Garden Inn and Hampton Inn Reagan Airport
8-2021 - 5-2022
Assistant Director of Sales Marketing at Hilton

Education

Bachelor of Arts (B.A.) from City Tech, CUNY
Education details unavailable from Borough of Manhattan Community College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Area Director of Sales and Marketing at Hampton Inn Alexandria/Pentagon South and Home 2 Suites Capitol Heights
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Insights For Selling To Georgette

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgette is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Georgette

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Georgette move?

  • They are generally fast movers and can take quick decisions
  • Can Georgette take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Georgette

Personality Compatibility


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