Georgia Lanch

Supporter
DISC Type : s

Chief Executive Officer at Proactive Global

London Area, United Kingdom

Overview

Georgia Lanch is the Chief Executive Officer of Proactive Global, leaders in automation and advanced technology talent. With an MBA from Cranfield School of Management, her career has progressed from recruitment consultant to CEO. People who have worked with her describe her as passionate, adaptable, and professional, with a talent for fostering dynamic team environments.

Outside of her executive role, Georgia balances her professional commitments with her personal life as a mother, recently returning from maternity leave. She expresses a deep passion for her team and is committed to building a first-class, supportive culture within her organization, celebrating shared successes and milestones.

After a decade with Proactive Global, she reflected on how her career contrasted with her fathers 40-year tenure at a single company.

Personality Overview

Thoughtful In Approach

Risk-averse

Slow To Decisions

Their decisions are defined by the possible value that they can bring to the organization.
  They get along well with all people. They usually go by the book, following all rules and procedures.

Topics They Care About

Global Expansion
She is thrilled about Proactive Global's expansion and aims to be the number one global provider of automation and manufacturing talent.
Customer Centricity
Her professional headline highlights a passion for building a customer-centric business, a theme reflected in her posts about service delivery.
Team Culture
She frequently celebrates her team's achievements, posting about record months and expressing pride in their commitment and shared passion.

Media Appearances

Georgia has no verified media appearances

Work History

9-2025
Chief Executive Officer at Proactive Global
4-2020 - 9-2025
Managing Director at Proactive Global
4-2018 - 4-2020
Executive Director at Proactive Global
4-2013 - 3-2015
Team Manager at Synergy Group
8-2011 - 3-2013
Recruitment Consultant at Badenoch & Clark UK

Education

2020 - 2022
Master of Business Administration - MBA from Cranfield School of Management
2010 - 2011
Logistics from Aston University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Proactive Global
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Insights For Selling To Georgia

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgia is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Georgia

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Georgia move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Georgia take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Georgia

Personality Compatibility


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