Georgie Clarke is an Employee Influence Analyst at DSMN8, where she analyzes data to help global brands like McKinsey & Company and Ford understand the power of their employees social influence. She specializes in making informed decisions about content strategy. Georgie studied English & American Literature at Goldsmiths, University of London.
Based on her academic background, Georgie likely has a keen interest in storytelling and communication. Her professional focus on content amplification and engagement suggests an appreciation for how compelling narratives can be effectively scaled through individual voices.
Georgie highlights that when measured properly, employee advocacy can achieve an average cost-per-click of under $1, demonstrating its significant cost-effectiveness compared to paid social media.
Read the full overview →They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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