Georgie Clarke

Inquirer
DISC Type : cd

Employee Influence Analyst at DSMN8 - The Employee Influence Platform

Dublin 20, County Dublin, Ireland

Overview

Georgie Clarke is an Employee Influence Analyst at DSMN8, where she analyzes data to help global brands like McKinsey & Company and Ford understand the power of their employees social influence. She specializes in making informed decisions about content strategy. Georgie studied English & American Literature at Goldsmiths, University of London.

Based on her academic background, Georgie likely has a keen interest in storytelling and communication. Her professional focus on content amplification and engagement suggests an appreciation for how compelling narratives can be effectively scaled through individual voices.

Georgie highlights that when measured properly, employee advocacy can achieve an average cost-per-click of under $1, demonstrating its significant cost-effectiveness compared to paid social media.

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Employee Influence
Her entire role is focused on analyzing and promoting how employees can amplify reach, boost engagement, and generate new business through social media.
Social Media Analytics
She frequently shares data-driven insights on post performance, comparing metrics like reach, clicks, and reactions across different content formats.
Content Strategy
Actively shares frameworks for content creation, such as the L. I. K. E. strategy, to help individuals post more effectively and efficiently.

Media Appearances

Georgie has no verified media appearances

Work History

1-2022
Employee Influence Analyst at DSMN8 - The Employee Influence Platform
2018 - 2021
Senior Marketing Executive at Publicis Media
2016 - 2018
Marketing Executive at Publicis Media
2013 - 2016
Marketing Executive at Mindshare
2011 - 2013
Marketing Coordinator at MediaCom

Education

2011 - 2014
English & American Literature from Goldsmiths, University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dublin 20, County Dublin, Ireland Job Level : N/A Designation : Employee Influence Analyst at DSMN8 - The Employee Influence Platform
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Insights For Selling To Georgie

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Georgie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Georgie move?

  • Their decision making speed is somewhere in the middle.
  • Can Georgie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Georgie

Personality Compatibility


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