Georgina Fletcher

Pioneer
DISC Type : ids

National Account Controller at Hogs Back Brewery Limited

Fleet, England, United Kingdom

Overview

Georgina Fletcher is the National Account Controller at Hogs Back Brewery, overseeing on-trade, off-trade, export, and wholesale customers. With a background in sales management at other breweries like Portobello and Ascot, she has built a career focused on growing profits and building long-term relationships within the beverage industry. She studied Equine Sports Science at Merrist wood.

Outside of her role in the brewing industry, Georgina has a distinct passion for equine health and wellness. She is the co-founder of Pommel, a company that creates natural and fun products designed to promote the well-being of horses and the happiness of their owners.

She co-founded a business that develops and sells natural products for horses.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Brewery Account Management
Manages national on-trade and off-trade accounts for Hogs Back Brewery, with previous sales management experience at Portobello and Ascot Brewing.
Charitable Partnerships
Actively promotes The Hero IPA, a partnership brew with Paul Turner that has raised over £300, 000 for the Help for Heroes charity.
Retail & Wholesale Growth
Focused on expanding brewery presence in national retailers, recently securing placement for a seasonal ale in 400 Morrisons stores across the nation.

Media Appearances

Georgina has no verified media appearances

Work History

4-2025
National Account Controller at Hogs Back Brewery Limited
1-2023
National Account Manager at Hogs Back Brewery Limited
9-2022 - 1-2023
Sales Manager at Portobello Brewing Company
10-2021 - 9-2022
Sales Manager at Ascot Brewing Company
6-2020 - 6-2022
Co-Founder at Pommel

Education

1997 - 2002
Education details unavailable from Calthorpe Park School
Equine Sports Science from Merrist wood

More Information

Social Presence :

Prographics :

Exp : 7 Location : Fleet, England, United Kingdom Job Level : Middle Designation : National Account Controller at Hogs Back Brewery Limited
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Insights For Selling To Georgina

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Georgina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Georgina move?

  • They are generally fast movers and can take quick decisions
  • Can Georgina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Georgina

Personality Compatibility


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