Nick Lurie

Wildcard
DISC Type : cis

GTM at Stacks

Haarlem, North Holland, Netherlands

Overview

Nick Lurie leverages his background in hospitality operations and tech sales in his Go-to-Market role at Stacks. A graduate of the Hotelschool The Hague, he specializes in applying AI to solve complex accounting challenges for finance teams, helping them scale by automating manual workflows.

He transitioned from managing startup restaurants to the forefront of AI-powered accounting technology.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

AI in Accounting
Focuses on how agentic AI can automate complex accounting tasks like reconciliations and financial close, aiming to build toward a "one-click close".
Financial Close Process
He frequently shares insights on how finance teams can close their books faster and more accurately, moving beyond stressful, manual processes.
Scaling Finance Teams
Passionate about helping ambitious, fast-moving finance teams replace manual workflows with smart, contextual AI to turn operational chaos into clarity.

Media Appearances

Nick has no verified media appearances

Work History

5-2025
GTM at Stacks
10-2022 - 3-2025
Territory Sales Manager at Revinate
9-2022 - 10-2022
Sales Development Representative at Revinate
4-2022 - 9-2022
General Manager at Mr. & Mrs. Watson
10-2021 - 4-2022
Restaurant Manager at Mr. & Mrs. Watson

Education

2013 - 2018
Bachelor of Business Administration (B.B.A.) from Hotelschool The Hague

More Information

Social Presence :

Prographics :

Exp : 5 Location : Haarlem, North Holland, Netherlands Job Level : N/A Designation : GTM at Stacks
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nick

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Nick take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nick

Personality Compatibility


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