With 23 years in the food industry across fresh produce, bakery, and confectionery, Georgina is the Head of Innovation & Category at Vitacress. She holds a BA Hons from Brunel University of London and focuses on translating consumer insights into successful product strategies.
Georgina has a genuine love for food and is motivated by helping people eat well and enjoy fresh food. She is passionate about understanding consumer choices and has a keen interest in the intersection of farming, sustainability, and nature.
She recently served as a judge at the Quality Food Awards, celebrating excellence and innovation within the industry.
Read the full overview →They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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