Georgina Jackson in

Georgina Jackson

Energizer · DISC type I
Head of Innovation & Category at Vitacress
📍 United Kingdom

With 23 years in the food industry across fresh produce, bakery, and confectionery, Georgina is the Head of Innovation & Category at Vitacress. She holds a BA Hons from Brunel University of London and focuses on translating consumer insights into successful product strategies.

Georgina has a genuine love for food and is motivated by helping people eat well and enjoy fresh food. She is passionate about understanding consumer choices and has a keen interest in the intersection of farming, sustainability, and nature.

She recently served as a judge at the Quality Food Awards, celebrating excellence and innovation within the industry.

Read the full overview →
Experience
21 Years
Current Role
Head of Innovation & Category
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Georgina shows up

Informal
Enthusiastic
Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Priorities

Topics Georgina cares about

Food Innovation
Her career is centered on creating new ideas and products, highlighted by her senior innovation role and her position as a judge at the Quality Food Awards.
Brand Relaunch
She recently led the biggest brand relaunch in the 15-year history of Steve's Leaves, a Vitacress brand, showcasing her expertise in brand strategy.
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Career

Work history

1-2026
Head of Innovation & Category
Vitacress
5-2022
Head of Innovation & Category Development
Vitacress Salads Limited
2-2020 - 5-2022
Senior Commercial Manager
Vitacress
8-2013 - 2-2020
Commercial Manager
Vitacress
9-2011 - 8-2013
Commercial Manager
Winterbotham Darby
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2001
BA Hons
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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