Georgina Jackson

Energizer
DISC Type : I

Head of Innovation & Category at Vitacress

United Kingdom

Overview

With 23 years in the food industry across fresh produce, bakery, and confectionery, Georgina is the Head of Innovation & Category at Vitacress. She holds a BA Hons from Brunel University of London and focuses on translating consumer insights into successful product strategies.

Georgina has a genuine love for food and is motivated by helping people eat well and enjoy fresh food. She is passionate about understanding consumer choices and has a keen interest in the intersection of farming, sustainability, and nature.

She recently served as a judge at the Quality Food Awards, celebrating excellence and innovation within the industry.

Personality Overview

Informal

Enthusiastic

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Food Innovation
Her career is centered on creating new ideas and products, highlighted by her senior innovation role and her position as a judge at the Quality Food Awards.
Brand Relaunch
She recently led the biggest brand relaunch in the 15-year history of Steve's Leaves, a Vitacress brand, showcasing her expertise in brand strategy.
Sustainable Farming
Actively thinking about and promoting what is best for farming, nature, and sustainability, indicating a professional and personal passion for the topic.

Media Appearances

Georgina has no verified media appearances

Work History

1-2026
Head of Innovation & Category at Vitacress
5-2022
Head of Innovation & Category Development at Vitacress Salads Limited
2-2020 - 5-2022
Senior Commercial Manager at Vitacress
8-2013 - 2-2020
Commercial Manager at Vitacress
9-2011 - 8-2013
Commercial Manager at Winterbotham Darby

Education

1998 - 2001
BA Hons from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Head of Innovation & Category at Vitacress
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Insights For Selling To Georgina

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Georgina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Georgina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Georgina take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Georgina

Personality Compatibility


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