Georgina Jackson in

Georgina Jackson

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Head of Innovation & Category at Vitacress
📍 United Kingdom

With 23 years in the food industry across fresh produce, bakery, and confectionery, Georgina is the Head of Innovation & Category at Vitacress. She holds a BA Hons from Brunel University of London and focuses on translating consumer insights into successful product strategies.

Georgina has a genuine love for food and is motivated by helping people eat well and enjoy fresh food. She is passionate about understanding consumer choices and has a keen interest in the intersection of farming, sustainability, and nature.

She recently served as a judge at the Quality Food Awards, celebrating excellence and innovation within the industry.

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Experience
21 Years
Current Role
Head of Innovation & Category
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Georgina cares about

Food Innovation
Her career is centered on creating new ideas and products, highlighted by her senior innovation role and her position as a judge at the Quality Food Awards.
Brand Relaunch
She recently led the biggest brand relaunch in the 15-year history of Steve's Leaves, a Vitacress brand, showcasing her expertise in brand strategy.
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Career

Work history

1-2026
Head of Innovation & Category
Vitacress
5-2022
Head of Innovation & Category Development
Vitacress Salads Limited
2-2020 - 5-2022
Senior Commercial Manager
Vitacress
8-2013 - 2-2020
Commercial Manager
Vitacress
9-2011 - 8-2013
Commercial Manager
Winterbotham Darby
In the press

Media appearances

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Education
1998 - 2001
BA Hons
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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