Gerald Bruce-Roberts

Visionary
DISC Type : Ds

Group Head of Delivery at Staysure Group

Bristol, England, United Kingdom

Overview

Gerald is a skilled leader specializing in launching and evolving commercially successful products in the motor, finance, and travel sectors. He has a hands-on approach to leadership and is described by colleagues as strategic, driven, and personable, with a focus on rapid delivery and optimization.

He is an award-winner for Marketing Effectiveness and was highly commended for Innovation in Marketing for a project involving personalized videos.

Personality Overview

Direct & Assertive

Goal-Oriented

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Product Transformation
He leads the product transformation program at Staysure and previously delivered a new eCommerce platform to unlock significant proposition enhancements.
Customer-Centric Propositions
A core theme in his career, with roles focused on customer propositions and recommendations highlighting his "laser focus on customer needs".
Rapid Commercial Growth
He focuses on making products commercially successful, having previously grown a savings portfolio by £1. 4bn, and champions a 'rapid delivery' model.

Media Appearances

Gerald has no verified media appearances

Work History

3-2025
Group Head of Delivery at Staysure Group
11-2022 - 9-2025
Head of Product Propositions & Digital at First Rate Exchange Services
3-2019 - 11-2022
Head of Customer Propositions at RAC
1-2010 - 9-2018
Head of Customer Experience at Lloyds Banking Group
12-2008 - 1-2010
Senior Product Manager at Cheltenham & Gloucester

Education

9-1991 - 6-1994
2:1 from The University of Manchester
1984 - 1991
Education details unavailable from London Oratory

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Group Head of Delivery at Staysure Group
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Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gerald

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gerald take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gerald

Personality Compatibility


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