Gerald Cathcart

Examiner
DISC Type : cs

Director of Economic Development at City of Brandon

Brandon, Manitoba, Canada

Overview

As Director of Economic Development for the City of Brandon, Gerald Cathcart spearheads initiatives for industry growth, investment attraction, and commercial expansion. He leverages his expertise in community economic development and a Bachelor of Arts from Brandon University to support local business and workforce diversification, including through key immigration programs.

Gerald is deeply committed to his community, serving as a volunteer Board Member for the Heritage Co-op. This involvement, combined with his past experience as a business owner, reflects a strong belief in local enterprise and grassroots economic strength.

He holds The Six Types of Working Genius Certification, a unique credential focused on team productivity and fulfillment.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Workforce Development
He actively promotes immigration initiatives like the Rural and Northern Immigration Pilot (RNIP) to attract skilled workers and address labor shortages in Brandon.
Industrial Growth
He frequently discusses Brandon's robust industrial sector, highlighting over $150 million in capital investments in 2024 and focusing on value-added agriculture and manufacturing.
Community Engagement
He serves as a volunteer board member for Heritage Co-op and participates in the city's Community Safety and Well-being steering committee.

Media Appearances

Gerald has no verified media appearances

Work History

5-2023
Director of Economic Development at City of Brandon
5-2024
Board Member - Volunteer at Heritage Co-op
Business Owner at Entara Media Group
1-2022 - 5-2023
Manager Community Development at Assiniboine Community College
9-2014 - 1-2022
Business Development Coordinator at Assiniboine Community College

Education

1984 - 1988
BA from Brandon University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brandon, Manitoba, Canada Job Level : Mid-senior Designation : Director of Economic Development at City of Brandon
URL has been copied!

Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gerald

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Gerald take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Gerald

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.