Laurie Guthrie, BIS, EcD

Examiner
DISC Type : cs

Economic Developer / Civic Innovation - Smart City Strategist at City of Fredericton

Fredericton, New Brunswick, Canada

Overview

Laurie Guthrie is a seasoned Economic Developer and Civic Innovation Strategist for the City of Fredericton. She spearheads initiatives to foster economic growth and has been instrumental in branding Fredericton as the Startup Capital of Canada. Laurie holds both national (EcD) and international (CEcD) certifications in economic development.

Described as a "devout Frederictonian, " Laurie is passionate about her communitys prosperity. With her husband and four children, she enjoys outdoor pursuits. Her work often involves collaborative community partnerships, including with Indigenous youth and local non-profits, reflecting a deep commitment to inclusive growth.

She has received Canadas Queens Diamond Jubilee Award and the Fredericton Chamber of Commerces Presidents Award for her leadership.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Smart City Strategy
Manages Fredericton's smart city projects, including its participation as a finalist in Canada's Smart Cities Challenge and its evolution into a 5G city.
Civic Innovation
Designed and leads Boost Fredericton, a civic innovation living lab that partners with students and entrepreneurs to solve municipal challenges using new technologies.
Economic Growth
Has a long career dedicated to cultivating economic opportunities, attracting investment, and supporting business growth for the Fredericton region.

Media Appearances

Five Questions with Laurie Guthrie of the City of Fredericton. Featured in Evergreen.ca

See Now

Work History

5-2019
Economic Developer / Civic Innovation - Smart City Strategist at City of Fredericton
8-2018 - 5-2019
Smart City Project Manager at City of Fredericton
4-2013 - 7-2018
Economic Development Specialist / Manager of Marketing, Communications at Ignite Fredericton | Planet Hatch | Knowledge Park
10-1992 - 3-2013
Economic Development Officer at City of Fredericton

Education

Certified Economic Developer (CEcD) from International Economic Development Council (IEDC)
2002 - 2005
Certified Economic Developer (EcD) & Certificate in Economic Development from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 33 Location : Fredericton, New Brunswick, Canada Job Level : Junior Designation : Economic Developer / Civic Innovation - Smart City Strategist at City of Fredericton
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Laurie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Laurie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Laurie

Personality Compatibility


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