Gerald Coward

Commander
DISC Type : D

Chief Financial Officer at Aphea.Bio

London Area, United Kingdom

Overview

Gerald has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Decisive

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They like to act fast and expect others to do the same.

Topics They Care About

Gerald has no verified topics they care about

Media Appearances

Gerald has no verified media appearances

Work History

11-2025
Chief Financial Officer at Aphea.Bio
9-2024 - 4-2025
Chief Financial Officer at Accelerated Brands
7-2020 - 9-2024
Chief Financial Officer at AgBiome
1-2019 - 7-2020
Chief Financial Officer, Secretary and Treasurer at The Fresh Food Group
12-2016 - 1-2019
CFO, Driscoll's of the Americas at Driscoll's

Education

1992 - 1994
Accounting and Finance from The Chartered Institute of Management Accountants
1988 - 1991
BA from Buckinghamshire New University

More Information

Social Presence :

Prographics :

Exp : 33 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Aphea.Bio
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Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gerald

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gerald take some risk or not?

  • The risks don’t matter much to them.

You And Gerald

Personality Compatibility


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