Aaron Roaf

Captain
DISC Type : SD

Marketing Director at Artemis

Newport Beach, California, United States

Overview

Aaron is a growth and marketing leader who specializes in building scalable marketing engines and go-to-market strategies. He has a proven history of scaling a FinTech startup from pre-seed to Series B. Colleagues describe him as innovative, dedicated, and a hardworking strategist, and he holds a degree from Whitworth University.

Outside of his professional work, Aarons university activities suggest a strong interest in teamwork and community. During college, he was an active member of the Whitworth Football team, the business club, and a ministry group, showing a blend of athletic, professional, and personal development interests.

Unique fact: Early in his career, he served as the administrator for both Hubspot and Salesforce simultaneously, managing the full marketing and sales tech stack.

Personality Overview

Long-Term Thinker

Decisive But Calm

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-To-Market Strategy
He leads GTM strategy at Artemis and previously built the marketing department from scratch at a FinTech startup, guiding it through significant growth stages.
HR & Recruiting
His current role is in the staffing industry, and his recent social media activity focuses on hiring announcements, HR awards, and challenges in employee benefits.
FinTech Growth
He was instrumental in scaling a financial technology company from pre-seed to Series B in under three years, focusing on customer acquisition and retention marketing.

Media Appearances

Aaron has no verified media appearances

Work History

10-2022
Marketing Director at Artemis
1-2022 - 10-2022
Growth at PrimaHealth Credit
8-2019 - 1-2022
Marketing at PrimaHealth Credit
6-2016 - 8-2019
Senior Marketing Specialist at LRES Corporation
6-2015 - 6-2016
Marketing Coordinator at LRES Corporation

Education

Bachelor's Degree from Whitworth University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Newport Beach, California, United States Job Level : N/A Designation : Marketing Director at Artemis
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aaron

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aaron take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aaron

Personality Compatibility


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