Gerard Sunyer Prat

Questioner
DISC Type : c

Institutional and Corporative Relations at bonÀrea Agrupa

Guissona, Catalonia, Spain

Overview

Gerard is a communications professional at bonÀrea with a unique foundation in science, holding a degree in Biochemistry. His career displays a compelling transition from a hands-on laboratory analyst in microbiology to his current role in institutional and corporate relations, blending technical knowledge with communication expertise.

Outside of his corporate role, Gerard shows a keen interest in the arts, recently sharing thoughts on the power of stories and culture. His background and interests in companies like Roche and Novartis also suggest a personal passion for life sciences and pharmaceutical innovation.

He transitioned from a microbiology lab analyst to a corporate relations role within the same company.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Corporate Communications
His current role is in Institutional and Corporative Relations and he holds a degree in Communication.
Agri-Food Industry
He works for bonÀrea, a major food corporation, and recently shared an update on the company's strong financial performance.
Biotechnology & Health
Holds a degree in Biochemistry, worked as a laboratory analyst, and lists pharmaceutical giants Novartis and Roche as interests.

Media Appearances

Gerard has no verified media appearances

Work History

11-2023
Institutional and Corporative Relations at bonÀrea Agrupa
1-2023 - 6-2023
Lead Retrieval by Fira Barcelona Agent at TAIS Events
7-2022 - 9-2022
Laboratory Analyst at the Microbiological Laboratory of SASA (Animal Health & Agricultural Services) at bonÀrea Agrupa

Education

Communication from Universitat Oberta de Catalunya
Biochemistry from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 2 Location : Guissona, Catalonia, Spain Job Level : N/A Designation : Institutional and Corporative Relations at bonÀrea Agrupa
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Insights For Selling To Gerard

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gerard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gerard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gerard take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Gerard

Personality Compatibility


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