Gerardo Alvarez-Franyutti

Trailblazer
DISC Type : ID

Innovation / Strategy Head at El Puerto de Liverpool

Mexico City, Mexico

Overview

Gerardo is the founder of Alfatti, an advisory network focused on strategy and creativity. His career includes senior roles at McKinsey, Microsoft, and Egon Zehnder, where he helps leaders act on complex truths at the intersection of AI and human values. He holds an MBA from Harvard Business School and a BS in Chemical Engineering.

Personality Overview

Achievement-Oriented

Friendly But Fast

Charismatic

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

AI & Human Values
Helps leaders navigate the collision of AI, strategy, and ethics, focusing on turning complex data and synthesis into clear, actionable decisions.
Future of Work
He writes about how AI and technology are changing professions and which uniquely human skills, like creativity, will become more valuable.
Leadership & Strategy
Advises high-impact leaders and organizations on translating deep insights and unseen patterns into coherent, scalable business strategies.

Media Appearances

Gerardo has no verified media appearances

Work History

2024 - 2025
Innovation / Strategy Head at El Puerto de Liverpool
2018
Founder at Alfatti
2014 - 2017
Vice President at Orbia
2011 - 2014
Leadership Consultant (London / MX) at Egon Zehnder
2004 - 2011
Director (Product Management / Product Planning - US / Europe) at Microsoft

Education

1999 - 2001
MBA from Harvard Business School
1992 - 1996
BS from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mexico City, Mexico Job Level : Leadership Designation : Innovation / Strategy Head at El Puerto de Liverpool
URL has been copied!

Insights For Selling To Gerardo

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerardo is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gerardo

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Gerardo move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Gerardo take some risk or not?

  • They can take risks if necessary.

You And Gerardo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.