Gerardo Amaya

Inspirer
DISC Type : id

Director of Demand Generation at Chargeback Gurus

Houston, Texas, United States

Overview

Gerardo is a marketing leader specializing in B2B demand generation, sales, and developing customer-centric strategies to drive growth. A graduate of The University of Texas at Austin, colleagues describe him as hard-working, focused, and driven, with a talent for building cross-departmental bridges.

His academic background indicates an interest in global perspectives, having participated in the International Affairs Society and studied abroad in Granada, Spain. He also pursued a foreign language program, suggesting an appreciation for other cultures and communication.

Gerardo is praised by former team members for his unique ability to turn Business Development programs "into gold. "

Personality Overview

Decisive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Demand Generation
His career focus is on creating and executing multi-channel strategies to drive profitable growth for B2B technology companies.
Sales Development
Multiple recommendations highlight his skill in mentoring and developing successful Business Development Representative (BDR) teams from the ground up.
Connected Accounting
He actively promotes Lockstep's mission to streamline accounting workflows and improve collaboration, moving teams beyond outdated tools like email and PDFs.

Media Appearances

Gerardo has no verified media appearances

Work History

2-2023
Director of Demand Generation at Chargeback Gurus
12-2021
Member at Pavilion
3-2022 - 2-2023
Director of Demand Generation at Sage
7-2021 - 3-2022
Director of Enterprise Demand Generation at TigerConnect
10-2020 - 6-2021
Director of Demand Generation at TeamSupport LLC

Education

Bachelor of Arts (B.A.) from The University of Texas at Austin
Study Abroad Program- American Institute of Foreign Studies from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 6 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director of Demand Generation at Chargeback Gurus
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Insights For Selling To Gerardo

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerardo is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Gerardo

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Gerardo move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gerardo take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gerardo

Personality Compatibility


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