Gerardo Gonzalez II

Enthusiast
DISC Type : i

Sales Director at Ethos Biosciences

Greater Indianapolis, United States

Overview

Gerardo Gonzalez II is an experienced Sales Director at Ethos Biosciences, specializing in the in-vitro diagnostics industry. His career includes business development and sales leadership roles at companies like BBI Solutions and Quest Diagnostics. He earned his Bachelor of Science from Ferris State University.

Based on his professional affiliations and educational background, he maintains an interest in his alma mater, Ferris State University, and follows developments related to the packaging company Sonoco.

His specific experience at BBI Solutions involved working with their globally recognized diagnostic labels.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

In-Vitro Diagnostics
His career has been focused on the in-vitro diagnostics market, including raw materials and finished test platforms.
Life Sciences Sales
He has a consistent track record of leadership in sales and business development within the medical and bioscience sectors.
Diagnostic Materials
Managed products including antigens, enzymes, and specialized labels, showing deep knowledge of diagnostic components.

Media Appearances

Gerardo has no verified media appearances

Work History

10-2022
Sales Director at Ethos Biosciences
2-2019 - 10-2022
Business Development Manager at BBI Solutions
2-2017 - 2-2019
Account Manager at TEQ Thermoform Engineered Quality
6-2016 - 3-2017
Business Development at US Medical Scientific
7-2010 - 5-2016
Sales Director at Quest Diagnostics

Education

1990 - 1994
Bachelor of Science - BS from Ferris State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Indianapolis, United States Job Level : Mid-senior Designation : Sales Director at Ethos Biosciences
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Insights For Selling To Gerardo

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerardo is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gerardo

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gerardo move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gerardo take some risk or not?

  • They can take some low-probability risks if needed.

You And Gerardo

Personality Compatibility


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