Gray Broughton

Enthusiast
DISC Type : i

Personal Injury Attorney / Owner at Broughton Injury Law

Richmond, Virginia, United States

Overview

Gray has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Gray has no verified topics they care about

Media Appearances

Gray has no verified media appearances

Work History

12-2018
Personal Injury Attorney / Owner at Broughton Injury Law
5-2015 - 12-2018
Partner at Kaplan Voekler Cunningham & Frank, PLC
7-2012 - 12-2016
Founder at Shake & Bake Sports
12-2009 - 12-2015
Multi-Unit Owner at Jimmy John's
6-2006 - 4-2015
Partner at Williams Mullen

Education

1998 - 2001
J.D. from Washington and Lee University School of Law
1994 - 1998
BA from Davidson College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Richmond, Virginia, United States Job Level : N/A Designation : Personal Injury Attorney / Owner at Broughton Injury Law
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Insights For Selling To Gray

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gray is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gray

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gray move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gray take some risk or not?

  • They can take some low-probability risks if needed.

You And Gray

Personality Compatibility


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