German Urrunaga in

German Urrunaga

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Country Manager - Perú at IPCOM
📍 Peru

German Urrunaga is the Country Manager for IPCOM in Peru, bringing extensive experience in B2B sales, business development, and customer experience. He is an IE Business School MBA graduate and a FinTech-certified executive. Colleagues describe him as a high-level strategic leader with exceptional skills in managing interpersonal and inter-company relationships.

German is a strong advocate for leveraging technology, like generative AI, to enhance human interaction rather than replace it. He believes in creating a "virtuous circle" that improves both customer and employee experiences, emphasizing the importance of a healthy and positive corporate culture in achieving business success.

Unique fact: He is the co-founder and a board director for Enersuez, showcasing his entrepreneurial experience alongside his corporate leadership roles.

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Experience
13 Years
Current Role
Country Manager - Perú
Job Level
Middle
Location
Peru
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics German cares about

Human-Centric AI
In interviews, he emphasizes that generative AI should complement the human experience and interrelation, not replace it, focusing on augmenting employee capabilities.
Customer Experience Strategy
A core theme of his career, he recently led the "LÍDERES CX Chile 2024" event and focuses on creating personalized, omnichannel customer journeys.
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Career

Work history

9-2025
Country Manager - Perú
IPCOM
3-2012
Co-Founder and Board Director
Enersuez
1-2025 - 7-2025
Gerente General
Abai Perú
1-2024 - 12-2024
Director Comercial & Marketing
Entel Connect Center
5-2023 - 2-2024
Partner Advisor
Close2u - Innovación digital para empresas
In the press

Media appearances

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Education
9-2002 - 12-2002
International MBA Exchange Program
UCLA Anderson School of Management
9-2001 - 12-2002
International MBA
IE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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