Gerry Spoor

Go-getter
DISC Type : d

Chief Executive Officer at Vitruvi™ Software

Austin, Texas, United States

Overview

Gerry Spoor is the Chief Executive Officer of Vitruvi Software, bringing over two decades of software leadership experience. He specializes in go-to-market strategy, sales growth, and ensuring customers achieve rapid time to value, a skill honed at firms like TalentReef and Coupa. Colleagues describe him as insightful, focused, and detail-oriented.

An alumnus of the University of Colorado Boulder, Gerry maintains a connection to his alma mater. Based on his long-standing ties to Colorado, its likely he is a fan of the local professional and collegiate sports teams and enjoys the active, outdoor lifestyle the region is known for.

Unique fact: He previously led a go-to-market transformation that was instrumental in a successful company acquisition valued at over $100 million.

Personality Overview

Self-Confident

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Fiber Infrastructure
He is actively engaged with customers and prospects in the telecom sector, attending events like Fiber Connect to support complex fiber construction projects.
Go-to-Market Strategy
He has a proven history of leading successful GTM transformations, including one that culminated in a $100M+ acquisition at a previous company.
Integrated Operations
Believes that connecting workflows, teams, and data is the key to achieving predictable, high-quality project delivery and giving teams confidence in their work.

Media Appearances

Gerry Spoor - Chief Executive Officer at Vitruvi™ Software | The Org. Featured in The Org

See Now

Work History

8-2025
Chief Executive Officer at Vitruvi™ Software
4-2023 - 7-2024
VP Enterprise Solutions at Dozuki
1-2020 - 9-2022
SVP Go To Market/Sales Growth at TalentReef
7-2018 - 1-2020
Director - Enterprise Customer Value at Coupa Software
2-2014 - 1-2018
President, Co-Owner at Top Brass, LLC

Education

9-1990 - 12-1994
Bachelor of Science - BS from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 29 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at Vitruvi™ Software
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Insights For Selling To Gerry

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerry is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Gerry

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gerry move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gerry take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Gerry

Personality Compatibility


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