Gershwin Exeter

Energizer
DISC Type : I

Chief Experience Officer at Thrasio

Ajax, Ontario, Canada

Overview

As Chief Experience Officer at Thrasio, Gershwin Exeter leads technology, engineering, and data science, leveraging AI and machine learning to achieve top-tier operational metrics. He holds an Executive Leadership certificate from Harvard Business School and has a Masters in Fashion.

Personally, Gershwin finds balance between competitive football and meditative yoga. He serves as the President of the Sacred Ground Foundation, a non-profit dedicated to community development and youth empowerment, showcasing his commitment to philanthropy and mentoring.

His personal headline and conversation starter is a clever icebreaker: ". . . the gersh is silent. "

Personality Overview

Informal

Enthusiastic

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

AI & Machine Learning
He has implemented robust AI, machine learning, and generative AI to achieve top one percent operational metrics and believes AI is a "must-have" for efficiency.
Customer Experience
As Chief Experience Officer, he is responsible for the entire customer journey and believes in blending AI with a human touch to enhance customer interactions.
Diversity & Inclusion
Previously served as the Head of the Black Leadership Council and a Workstream Leader of the Diversity Council at TTEC, indicating a long-standing commitment to DEI.

Media Appearances

Thrasio Shares Lessons from Its Customer Experience Transformation. Featured in CX Today

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Hot Wins: How Thrasio Uses AI and Automation to Achieve CX Excellence (Webinar). Featured in Tethr

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Thrasio sees response times drop by 80 hours with Zendesk. Featured in Zendesk UK

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Work History

6-2024
Chief Experience Officer at Thrasio
12-2021 - 7-2024
President at Sacred Ground Foundation
7-2021 - 6-2024
Vice President, Global Services at Thrasio
8-2020 - 7-2021
Head of Black Leadership Council and Workstream Leader of Diversity Council at TTEC
7-2014 - 7-2021
Partner and Vice President at TTEC

Education

Executive Leadership from Harvard Business School
2018 - 2019
Master in Fashion from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 28 Location : Ajax, Ontario, Canada Job Level : Leadership Designation : Chief Experience Officer at Thrasio
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Insights For Selling To Gershwin

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gershwin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Gershwin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Gershwin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Gershwin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Gershwin

Personality Compatibility


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