Gerson León

Critic
DISC Type : C

Gerente de Oferta, Estrategia Comercial y Alianzas at AXA

Mexico City, Mexico

Overview

Gerson is a senior executive with over 15 years of experience driving profitable growth in the insurance and insurtech sectors. He specializes in business development, digital strategy, and strategic partnerships, holding an MBA from UDLAP. Colleagues describe him as dynamic, proactive, creative, and highly results-oriented.

He is passionate about creating useful products that generate sustainable value and is deeply committed to his career in the insurance industry. A proponent of continuous learning, Gerson is currently pursuing a diploma in Digital Marketing and previously studied Business English in Cork, Ireland.

Unique fact: At AXA, he increased Personal Lines sales by 23%, growing revenue from $1B to $1. 25B MXN in just ten months.

Personality Overview

Precise

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Digital Insurance Strategy
He believes the insurance industry needs a more strategic, less decorative approach to digital sales to unlock its true potential and has built digital channels from scratch.
Strategic Partnerships
Focuses on securing and managing large-scale alliances with banks and aggregators to drive growth, a key part of his role at both AXA and Rastreator.
Value-Driven Products
His professional motto is creating "useful products that generate value, " indicating a focus on customer-centricity and tangible benefits rather than just sales volume.

Media Appearances

Gerson has no verified media appearances

Work History

4-2024 - 12-2025
Gerente de Oferta, Estrategia Comercial y Alianzas at AXA
1-2020 - 4-2024
Business Development Manager at Rastreator México
1-2008 - 1-2019
Gerente de Servicio e Implementaciones at HDI Seguros México

Education

2021 - 2023
Master of Business Administration - MBA from Universidad de las Américas Puebla
2004 - 2009
Licentiate degree from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : N/A Designation : Gerente de Oferta, Estrategia Comercial y Alianzas at AXA
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Insights For Selling To Gerson

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerson is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gerson

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gerson move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gerson take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gerson

Personality Compatibility


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