Ghina Yaacoub

Inquirer
DISC Type : cd

Medical Writer at Ashfield MedComms, an Inizio Company

Manchester, England, United Kingdom

Overview

Ghina Yaacoub is a Medical Writer at Ashfield MedComms, leveraging her Master of Science from The University of Manchester. Her expertise in medical communications is uniquely informed by her past clinical experience as a Registered Nurse in pediatric oncology, allowing her to bridge practical patient care with technical writing.

Her career path features a direct transition from a hands-on Pediatric Oncology Nurse to a specialized Medical Writer.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Medical Communications
Her current and previous roles at Ashfield MedComms are focused on medical writing, publication writing, and slide preparation for the pharmaceutical industry.
Oncology Research
She has provided writing assistance for multiple clinical studies on cancer therapies and previously worked as a Pediatric Oncology Nurse.
Publication Writing
A core skill listed in her professional profile, demonstrated by her credited assistance in multiple published clinical study papers.

Media Appearances

Ghina has no verified media appearances

Work History

1-2024
Medical Writer at Ashfield MedComms, an Inizio Company
1-2023 - 1-2024
Associate Medical Writer at Ashfield MedComms, an Inizio Company
9-2021 - 9-2022
Postgraduate Student at The University of Manchester
8-2018 - 8-2021
Registered Nurse at AUBMC
8-2018 - 8-2021
Pediatric Oncology Nurse at AUBMC

Education

9-2021 - 9-2022
Master of Science - MS from The University of Manchester
2015 - 2018
Bachelor of Science - BS from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 7 Location : Manchester, England, United Kingdom Job Level : N/A Designation : Medical Writer at Ashfield MedComms, an Inizio Company
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Insights For Selling To Ghina

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ghina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ghina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ghina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ghina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ghina

Personality Compatibility


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