Gianina Skarlett

Inquirer
DISC Type : cd

Founder at Yaya Media

Los Angeles, California, United States

Overview

Gianina Skarlett is a Venezuelan Founder and CEO of CTW and Yaya House, focusing on empowering women and minorities in Web3. A former software engineer, she leverages her technical background to democratize education on emerging technologies. She has been recognized by Forbes as a top Latinx crypto influencer and is a frequent speaker at industry events.

Outside of tech, Gianina is passionate about learning, content creation, and boxing. She prioritizes her well-being through daily meditation and structured routines to maintain productivity. She is a strong advocate for self-motivated learning, believing passion and drive are more critical to success than a traditional college degree.

She launched Yaya House, the first girls-only, luxury, crypto-native content house designed to onboard new creators into the Web3 space.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Women in Web3
Her company, CTW, has empowered over 20, 000 women and minorities to enter the Web3 space through education, community events, and job opportunities.
Democratizing Education
She founded W3 Learn Academy and expresses a core mission to make education in emerging technologies accessible to all, believing it changed her own life.
AI & Blockchain
With a background as a software engineer at an AI company, she is a vocal supporter of both AI and Blockchain technology for their potential in automation and transparency.

Media Appearances

Gianina has no verified media appearances

Work History

6-2025
Founder at Yaya Media
2-2022 - 1-2024
Founder & CEO at CTW
6-2019 - 5-2022
Founding Frontend Engineer at Forethought
9-2018 - 5-2019
Graduate of Full Stack Engineer Program at Thinkful
1-2017 - 9-2017
VIP EXPERIENCE MANAGER at El San Juan Hotel, Curio Collection by Hilton

Education

2018 - 2019
Software Engineering from Thinkful
2015 - 2019
Bachelor's degree from University of Puerto Rico, Río Piedras

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder at Yaya Media
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Insights For Selling To Gianina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gianina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Gianina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Gianina move?

  • Their decision making speed is somewhere in the middle.
  • Can Gianina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Gianina

Personality Compatibility


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