Giedre is a senior digital and commercial leader at Frasers Group, where she founded and scaled the Digital Commercial Growth department. Specializing in strategic partnerships, M&A integration, and international expansion, she has a proven record of delivering significant revenue synergies. She holds a Masters in Fashion Retail Management from the London College of Fashion.
Outside of her corporate role, Giedre shows an appreciation for history and unique artifacts, having attended a lecture at the UK House of Lords on an ancient statuette. She is also keenly observant of innovative marketing, sharing her intrigue about a clever but anonymous promotional gift she once received.
She was recently a featured guest on the "Marketing In The Madness" podcast, where she discussed B2B e-commerce trends.
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